E-mail Marketing Still Effective in 2023
Does email marketing still work for marketing? Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn’t mean it’s not useful. Email still has power as a small business promotional tool. About 102.6 trillion emails are sent out every year. Research claims an average user receives about 13 commercial emails in their inbox each day. I don’t know about you, but I regularly get four or five times that number in my Inbox. Approximately 99% of people of all ages check their email [...]