Contact Us Today! 330.666.0802|tlmaurer@maurerconsultinggroup.com
LinkedInTwitterFacebookPinterest

Economy or Retirement:  Preparing To Sell Your Small Business

O s                                       September - October, 2022                     Volume 17 -- Issue 97   There are major investment opportunities in many people’s lives.  Big time purchases should always be considered from the investment side of their bank statements and ledger pages.  Buying a home is a big one.  Investment in property or real estate is another.  Investing in art or precious metals are others.  Starting and ending a business is yet one more big time investment.  If you are at the end of the line with your company you need to be preparing to sell your [...]

By |2022-09-26T04:49:15-04:00October 10th, 2022|Sales, Strategic Management, Strategy, Succession Planning|
Read More

3 Things Small Business Leaders Can Control

            July - August, 2022                         Volume 17 -- Issue 96   There are 3 things business leaders can control, even small business leaders.  Yes, even when it feels like the world is going to Hell in a handbasket. Honestly.  Right now, that is pretty hard to believe, isn’t it? It is no secret that much of the world as we knew it is out of control. Supply chain issues are creating havoc with our ability to run our businesses.  Shortages of everything from automobiles to baby formula, food products to building products and lumber are rampant.  Even shipping pallets that [...]

By |2022-07-30T03:36:13-04:00July 30th, 2022|Business Management, Newsletter, Strategic Management, Trends|
Read More

Know-Like-Trust to Improve Prospect and Customer Conversion

                                 November - December 2021               Volume 17 - Issue 104   Build Your Know-Like-Trust Factors A number of times we have mentioned the Know-Like-Trust factor in our newsletters and in other articles on the 'Designing Strategies' blog.  These three important elements go a long way in creating a comfort zone for those already in, or considering, doing business with you.  One of the three being evident in your marketing helps, but combine all three and you have hit a [...]

By |2022-05-05T21:14:51-04:00November 22nd, 2021|Customer Relationships, Marketing, Newsletter, Strategic Planning|
Read More

5 Ways to Show Appreciation for Referrals

January - February, 2021                    Volume 18 -- Issue 99   So often small business owners, especially solo-preneurs,  tell me they don't need to do any marketing.   All their clients and customers come through referrals.  If so, 'Awesome!'.  That is great news.  They are your champions.  Think of them as your ambassadors.  Then, let them go out on their own and share reasons why others should call on you.  Their high praise usually comes at no charge to you.  But, how do you show appreciation for those referrals?  I'm assuming everyone does. [...]

By |2021-01-21T04:29:22-05:00January 21st, 2021|Customer Relationships, Marketing, Newsletter, Strategy|
Read More

Pivot Small Business Strategies for Success during Crisis

Remember six months ago?  We were all told to hunker down in our homes to help ‘flatten the curve’ of hospital admissions due to the latest pandemic. Well, spring has come and gone, summer flew by and we’re moving into fall.  And, depending on where we live, most are still under some level of lockdown and isolation.  During this passage of time, thousands of small business firms have been struggling to find ways to pivot small business strategies and adjust their business models to stay afloat. There is no ‘Get out of Jail Free’ card with this pandemic.  Rich or [...]

By |2020-09-04T20:37:46-04:00September 7th, 2020|COVID Business Survival, Strategic Planning, Strategy|
Read More

Basic SEO for Small Businesses – Don’t Get Lost in Google 

SEO for Small Businesses:  What’s it all about? To begin, we all want our websites to be found by potential customers.  SEO (Search Engine Optimization) is all about getting your site to rank higher for search queries (what people type into search engines). If you’re an interior designer in Phoenix, of course, you want to be on the first page of search results when someone searches “interior design firm Phoenix” or “Phoenix interior designer.”  Ideally, showing up in the first, second, or third position below the paid ads. The problem is, so does every other interior design firm in Phoenix. [...]

By |2020-04-15T18:30:46-04:00April 14th, 2020|Marketing, Strategic Planning, Strategy|
Read More

Efficient Marketing Tips for Small Business Growth

Highly Efficient Marketing Tips to Grow a Small Business   It's time to incorporate some highly efficient marketing tips into your firm's marketing plan.  Is your small business stalled or just not growing at a rate you think will get you where you want to be?  I'm not just talking about only for this year, but over next year or five years from now. Do you feel like you are moving forward, but in slow-grow mode?  Or, have you stagnated and been in the same situation for too long? The good news:  you are not alone. Far too often things [...]

By |2019-08-28T19:01:49-04:00August 27th, 2019|Market Planning, Marketing, Sales, Strategic Planning|
Read More

Customer Service Tips – Keep Cool When Customers Get Hot

                                May - June, 2019                                 Volume 16 -  Issue 89 It’s definitely a no-brainer to understand that customers are the most important thing your small business has going for it.  Without them, there will be no sales, no revenues coming in, no cash flow and no profit.  Furthermore, there will be no satisfied customers to act as brand ambassadors for your company. How can we take better care of our customers?  [...]

By |2019-07-06T00:49:59-04:00July 6th, 2019|Customer Experience, Customer Relationships, Newsletter, Strategy|
Read More

Control Your Marketing to Develop a Constant Stream of Customers

  Sometimes marketing can be a major mystery for small business owners.  It's often just one more part of the business you have to fit into your schedule.  To be effective, it is important to stay informed about current marketing tools and processes.  And, yes, all of this takes time.  Often it is time you really don't have to spare while you are running your business and dealing with each day's challenges. Understanding the best marketing messages and which channels will put you in front of prospects who will buy from you is critical.  But, maintaining control of marketing is [...]

By |2019-05-02T18:07:15-04:00May 2nd, 2019|Market Planning, Strategy|
Read More

Small Business Experts to Call When Business Gets Dicey

No, don't call 'Ghostbusters' when you need help with your Small Business.  If you saw the original Ghostbusters movies back in  the mid- to late-1980s, you remember how messy and destructive that kind of help can be. Definitely not the kind of assistance you want. Unless poltergeists have invaded your company, it’s best to look for small business experts who can provide help in specific parts of your business that aren't going well. Small businesses operate on 'minimal' these days.  Minimal budgets, minimal time to get things done, minimal staff are typical of today’s modus operandi.  You name it; bare [...]

By |2019-04-23T17:41:30-04:00February 16th, 2019|Business Planning, Strategic Management, Strategic Planning, Strategy|
Read More
Go to Top