Contact Us Today! 330.666.0802|tlmaurer@maurerconsultinggroup.com
LinkedInTwitterFacebookPinterest

E-mail Marketing Still Effective in 2023

Does email marketing still work for marketing? Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn’t mean it’s not useful. Email still has power as a small business promotional tool. About 102.6 trillion emails are sent out every year.  Research claims an average user receives about 13 commercial emails in their inbox each day.  I don’t know about you, but I regularly get four or five times that number in my Inbox. Approximately 99% of people of all ages check their email [...]

By |2023-02-21T00:50:45-05:00February 21st, 2023|Market Planning, Marketing, Newsletter|
Read More

Customers Stop Calling:10 Effective Tactics To Wake Them Up

                                  May - June, 2022                              Volume 18 - Issue 107 Have Your Customers stop calling?  Did you have a nice flow of new customers going for a while?  New prospects were calling regularly.  Your conversion rate was pretty high for turning prospects into buyers.  Then, nothing but ‘crickets’ or total silence.  Customers stopped calling! Your normal number of email inquiries and contacts calling drops then dwindles to a complete stop.  [...]

By |2022-06-07T21:48:25-04:00May 26th, 2022|Customers, Market Planning, Marketing, Newsletter|
Read More

Know-Like-Trust to Improve Prospect and Customer Conversion

                                 November - December 2021               Volume 17 - Issue 104   Build Your Know-Like-Trust Factors A number of times we have mentioned the Know-Like-Trust factor in our newsletters and in other articles on the 'Designing Strategies' blog.  These three important elements go a long way in creating a comfort zone for those already in, or considering, doing business with you.  One of the three being evident in your marketing helps, but combine all three and you have hit a [...]

By |2022-05-05T21:14:51-04:00November 22nd, 2021|Customer Relationships, Marketing, Newsletter, Strategic Planning|
Read More

5 Ways to Show Appreciation for Referrals

January - February, 2021                    Volume 18 -- Issue 99   So often small business owners, especially solo-preneurs,  tell me they don't need to do any marketing.   All their clients and customers come through referrals.  If so, 'Awesome!'.  That is great news.  They are your champions.  Think of them as your ambassadors.  Then, let them go out on their own and share reasons why others should call on you.  Their high praise usually comes at no charge to you.  But, how do you show appreciation for those referrals?  I'm assuming everyone does. [...]

By |2021-01-21T04:29:22-05:00January 21st, 2021|Customer Relationships, Marketing, Newsletter, Strategy|
Read More

Drive Traffic to Your Website: 5 Hot Strategies to Get Found

What marketing strategies does your small business use to drive traffic to your website?  You spend time and money on the #1 piece in your marketing toolbox:  a website to attract consumers.  That critical piece in any small business marketing plan should tell visitors everything they need to know about your company to make a decision to buy from or work with you.  Your site must convey strong marketing content that tells prospects who you are, what you do and why what you offer, or your solutions, are superior to other competing companies. Developing a powerful website take more than [...]

By |2020-11-11T19:53:01-05:00November 11th, 2020|Marketing, Strategy|
Read More

New Pain Points of Ideal Customers: Review and Understand Them

                                    September - October, 2020                               Volume 17 -- Issue 97   Before we can expect to provide ideal service to our ideal customers, we need to know them.  I mean, really, really know them.  As a small business owner or marketer, we need to clearly understand our ideal customers’ pain points.  We are (hopefully) coming out of our unique pandemic disruption.  There is a clear need that we learn [...]

By |2021-11-22T03:17:16-05:00September 30th, 2020|Customers, Market Research, Marketing, Newsletter|
Read More

Marketing to Survive or Thrive in Unsettling Times

July - August, 2020               Volume 17 - Issue 96   What decisions have you made about your firm’s marketing to survive or thrive in these unsettling times? Are you one of the small business owners barely surviving this pandemic, or one whose business is actually thriving?  There really are both options.  The difference between the two options is simple.  Everything is based on decisions you make. How did you decide to handle this latest change in the business and economic environments?  If you decided to stay on your existing long term path, you may [...]

By |2021-11-22T03:11:33-05:00July 26th, 2020|COVID Business Survival, Marketing, Newsletter|
Read More

Basic SEO for Small Businesses – Don’t Get Lost in Google 

SEO for Small Businesses:  What’s it all about? To begin, we all want our websites to be found by potential customers.  SEO (Search Engine Optimization) is all about getting your site to rank higher for search queries (what people type into search engines). If you’re an interior designer in Phoenix, of course, you want to be on the first page of search results when someone searches “interior design firm Phoenix” or “Phoenix interior designer.”  Ideally, showing up in the first, second, or third position below the paid ads. The problem is, so does every other interior design firm in Phoenix. [...]

By |2020-04-15T18:30:46-04:00April 14th, 2020|Marketing, Strategic Planning, Strategy|
Read More

Ten Small Business Survival Tactics: Let’s Fight COVID-19 Together!

                                              March-April 2020                    Volume 17 -- Issue 94   Why are small business survival tactics important right now?  Some of us have slowly begun to breathe again following the 2008-09 Recession aftermath.  People were working again and spending again.  Sales and projects  are at all time highs for most small businesses.  Unemployment is - or was until a week or so ago - at an all-time low. Then, our [...]

By |2021-11-22T03:25:04-05:00March 23rd, 2020|Customer Relationships, Market Planning, Marketing, Newsletter|
Read More

Improve Marketing and Sales With a Brilliant Brand

                                     January - February, 2020                    Volume 17  --  Issue 93   One of my most prized books on marketing has been and likely will always be:  Harry Beckwith's 'Selling the Invisible:  A Field Guide to Modern Marketing'.  I pull it off my bookshelf often when I need a quick jolt of marketing inspiration.  As the saying goes:  'Good things come in small packages'.  This small volume provides myriad ideas that improve marketing and sales [...]

By |2020-01-26T06:30:30-05:00January 26th, 2020|Branding, Marketing, Sales|
Read More
Go to Top