Customers Stop Calling:10 Effective Tactics To Wake Them Up

                                  May - June, 2022                              Volume 18 - Issue 107 Have Your Customers stop calling?  Did you have a nice flow of new customers going for a while?  New prospects were calling regularly.  Your conversion rate was pretty high for turning prospects into buyers.  Then, nothing but ‘crickets’ or total silence.  Customers stopped calling! Your normal number of email inquiries and contacts calling drops then dwindles to a complete stop.  [...]

By |2022-06-07T21:48:25-04:00May 26th, 2022|Customers, Market Planning, Marketing, Newsletter|

New Pain Points of Ideal Customers: Review and Understand Them

                                    September - October, 2020                               Volume 17 -- Issue 97   Before we can expect to provide ideal service to our ideal customers, we need to know them.  I mean, really, really know them.  As a small business owner or marketer, we need to clearly understand our ideal customers’ pain points.  We are (hopefully) coming out of our unique pandemic disruption.  There is a clear need that we learn [...]

By |2021-11-22T03:17:16-05:00September 30th, 2020|Customers, Market Research, Marketing, Newsletter|
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