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Opportunities are all around – be alert, aware and poised for action.

                       May - June, 2021                     Volume 17 - Issue 101   Everyone remembers that saying:  'If Life throws lemons at you, make lemonade.'  For those in the small business world, perhaps we might add:  "Create a business and sell some lemon based products."  During difficult times, disruptions to life occur and new needs facing consumers bubble to the top. But, opportunities are all around us, all the time. Those who are alert, aware and poised for action can turn those needs [...]

By |2022-02-07T02:39:59-05:00June 5th, 2021|COVID Business Survival, Innovation, Newsletter|
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Small Business Trends for 2021-2022

                      March - April, 2021               Volume 12 --  Issue 100   Small Business Trends for 2021: Time to Move Forward Hope, at least, has increased for seeing the end of The Pandemic Year(s) and a return to some form of normality.  Exactly when that might look like is still anyone’s guess.  Vaccines are being distributed around the world; more efficiently in some countries than others.  But, people are finding access to vaccines is moving a bit smoother than when they first launched. This Summer, [...]

By |2022-02-07T02:41:51-05:00March 31st, 2021|COVID Business Survival, Growth, Newsletter, Strategic Management, Success, Technology|
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Small Business Financial Solutions for 2021 and Beyond

After a full year the coronavirus pandemic is still affecting small businesses around the world. Too many small businesses feel they have exhausted all of their resources and options. Some businesses resources provided financial assistance - at some level - at the beginning of the pandemic.  But, a year later  there is a greater need for additional small business financial solutions. Below are some of the flaws with the traditional financial solutions and alternatives to continue to improve your business. Sources of Additional Small Business Financial Solutions Traditional Before the pandemic, starting and growing a business generally consisted of using [...]

By |2021-04-06T19:21:24-04:00March 18th, 2021|COVID Business Survival|
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Resources for Recovery from COVID-19 Business Setbacks

If you’re a small business owner who has spent the past six or seven months wondering how to keep your company afloat throughout the COVID-19 pandemic, you’re not alone. Countless entrepreneurs are trying to figure out how to recover from this major setback. With a little ingenuity, your business can make a comeback. We’ve gathered resources with tips on everything from overhauling your marketing strategy to helping your employees become more efficient remote workers.  Hopefully, these resources for recovery from COVID-19 business setbacks will set you on your way back from the pandemic standstill. Establish Financial Stability Your business’s current [...]

By |2021-04-06T19:28:21-04:00October 10th, 2020|COVID Business Survival, Strategic Management, Strategy|
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Pivot Small Business Strategies for Success during Crisis

Remember six months ago?  We were all told to hunker down in our homes to help ‘flatten the curve’ of hospital admissions due to the latest pandemic. Well, spring has come and gone, summer flew by and we’re moving into fall.  And, depending on where we live, most are still under some level of lockdown and isolation.  During this passage of time, thousands of small business firms have been struggling to find ways to pivot small business strategies and adjust their business models to stay afloat. There is no ‘Get out of Jail Free’ card with this pandemic.  Rich or [...]

By |2020-09-04T20:37:46-04:00September 7th, 2020|COVID Business Survival, Strategic Planning, Strategy|
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Marketing to Survive or Thrive in Unsettling Times

July - August, 2020               Volume 17 - Issue 96   What decisions have you made about your firm’s marketing to survive or thrive in these unsettling times? Are you one of the small business owners barely surviving this pandemic, or one whose business is actually thriving?  There really are both options.  The difference between the two options is simple.  Everything is based on decisions you make. How did you decide to handle this latest change in the business and economic environments?  If you decided to stay on your existing long term path, you may [...]

By |2021-11-22T03:11:33-05:00July 26th, 2020|COVID Business Survival, Marketing, Newsletter|
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Leadership in Time of Crisis

May - June, 2020                    Volume 17 - Issue 95   Who Is Leading Your Firm  in Time of Crisis? How is your small business doing as we make our way through this unprecedented pandemic environment? Absolutely no one has ever had to navigate such a turbulent situation at any point in their lifetime. No matter who is making the rules or setting the guidelines, most of it is a great example of flying by the seat of your pants. It's never happened before, so how can anyone know exactly how to [...]

By |2021-11-22T03:13:50-05:00May 29th, 2020|COVID Business Survival, Leadership, Newsletter|
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Useful Business Saving Actions During COVID-19 Lockdown

Maurer Consulting Group has been a from home operation for quite some time.  So, that part was not a new hardship imposed by COVID-19 shutdowns.  Other small business owners and leaders watched as their businesses imploded into a number of separate pieces, trying to continue operations from numerous different places.   Business as they knew it was reconfigured overnight and with little warning.  I know it was time for some useful business saving actions and strategies. I am thankful that my isolation at home is just my husband and myself during the COVID-19 pandemic.  That has been our normal for the [...]

By |2020-05-24T04:48:17-04:00May 24th, 2020|COVID Business Survival, Growth, Innovation, Strategy|
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