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About Terri L. Maurer

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So far Terri L. Maurer has created 229 blog entries.

Useful Business Saving Actions During COVID-19 Lockdown

Maurer Consulting Group has been a from home operation for quite some time.  So, that part was not a new hardship imposed by COVID-19 shutdowns.  Other small business owners and leaders watched as their businesses imploded into a number of separate pieces, trying to continue operations from numerous different places.   Business as they knew it was reconfigured overnight and with little warning.  I know it was time for some useful business saving actions and strategies. I am thankful that my isolation at home is just my husband and myself during the COVID-19 pandemic.  That has been our normal for the [...]

By |2020-05-24T04:48:17-04:00May 24th, 2020|COVID Business Survival, Growth, Innovation, Strategy|
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Basic SEO for Small Businesses – Don’t Get Lost in Google 

SEO for Small Businesses:  What’s it all about? To begin, we all want our websites to be found by potential customers.  SEO (Search Engine Optimization) is all about getting your site to rank higher for search queries (what people type into search engines). If you’re an interior designer in Phoenix, of course, you want to be on the first page of search results when someone searches “interior design firm Phoenix” or “Phoenix interior designer.”  Ideally, showing up in the first, second, or third position below the paid ads. The problem is, so does every other interior design firm in Phoenix. [...]

By |2020-04-15T18:30:46-04:00April 14th, 2020|Marketing, Strategic Planning, Strategy|
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Ten Small Business Survival Tactics: Let’s Fight COVID-19 Together!

                                              March-April 2020                    Volume 17 -- Issue 94   Why are small business survival tactics important right now?  Some of us have slowly begun to breathe again following the 2008-09 Recession aftermath.  People were working again and spending again.  Sales and projects  are at all time highs for most small businesses.  Unemployment is - or was until a week or so ago - at an all-time low. Then, our [...]

By |2021-11-22T03:25:04-05:00March 23rd, 2020|Customer Relationships, Market Planning, Marketing, Newsletter|
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Improve Marketing and Sales With a Brilliant Brand

                                     January - February, 2020                    Volume 17  --  Issue 93   One of my most prized books on marketing has been and likely will always be:  Harry Beckwith's 'Selling the Invisible:  A Field Guide to Modern Marketing'.  I pull it off my bookshelf often when I need a quick jolt of marketing inspiration.  As the saying goes:  'Good things come in small packages'.  This small volume provides myriad ideas that improve marketing and sales [...]

By |2020-01-26T06:30:30-05:00January 26th, 2020|Branding, Marketing, Sales|
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Customer Buying Journey Stages | Small Business Sales and Marketing

                                            Efficient Marketing Through a Customer's Buying Journey Prospects find their way to your website for different reasons.  Not only for different reasons, but at different stages of their customer buying journey from beginning to end.  It's not enough to hope that customers will learn about your company and find their way to your website.  It is imperative to use the best marketing skills and tools available to help qualified prospects find their way to you. Whether you know [...]

By |2020-12-23T20:16:58-05:00December 10th, 2019|Customer Experience, Customer Relationships, Marketing, Sales|
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Why Small Businesses Fail to Grow – Change Is in Your Control

                                      November-December, 2019               Volume 15 -- Issue 92   Sometimes just knowing what you need to have or do to expand and grow your business isn’t enough.   Not knowing how to make necessary changes, when and where to begin can become major barriers.  It is like running into a very thick, high, wide wall.  You are stopped dead in your tracks.  You want to get back on your path to success beyond that wall, but [...]

By |2021-11-22T05:47:46-05:00November 20th, 2019|Growth, Newsletter, Strategy, Success|
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Automate Systems and Processes with Customers in Mind

                                      September - October, 2019          Volume 16 -- Issue 91 I'm a big  proponent of technology and automation of basic tasks as a first step in growing your small business.  Basic daily tasks can eat up big chunks of your work day, interrupt your train of thought and work on important tasks.   Thankfully, quite a few mundane tasks can be easily and inexpensively automated to free up lost time for more important - and profitable - assignments.  You [...]

By |2019-11-14T23:56:18-05:00October 4th, 2019|Systems and Processes, Technology|
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Success, Self-Confidence, Motivation – 25 Quotations for Encouragement

Success is an achievable possibility for every small business owner.  Everyone, that is, who can envision what success looks like and means to them personally, and is willing to set goals and plans to get there. Without a doubt, it’s out there.  There is much written or delivered in speeches, presentations or in website and blog content.  Some kind of 'blah' others inspirational. I hope that the 25 Success, Self-confidence and Motivation quotations listed below will fall on the inspirational side for you. Don’t expect Success to come knocking on your door.  You have to go after it, grab it by [...]

By |2019-09-20T18:46:55-04:00September 20th, 2019|Success|
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Efficient Marketing Tips for Small Business Growth

Highly Efficient Marketing Tips to Grow a Small Business   It's time to incorporate some highly efficient marketing tips into your firm's marketing plan.  Is your small business stalled or just not growing at a rate you think will get you where you want to be?  I'm not just talking about only for this year, but over next year or five years from now. Do you feel like you are moving forward, but in slow-grow mode?  Or, have you stagnated and been in the same situation for too long? The good news:  you are not alone. Far too often things [...]

By |2019-08-28T19:01:49-04:00August 27th, 2019|Market Planning, Marketing, Sales, Strategic Planning|
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Behaviors That Cause Problems With Angry Customers

In a recent ‘Designing Strategies’ newsletter  we wrote about staying cool when customers get ‘hot’.  The discussion focused on how to keep yourself ‘calm and cool’ during a heated confrontation from a dissatisfied client.  Perhaps we should take one step backward and consider what moved them to the screaming and yelling level and how to avoid pushing their ‘Rage’ button.  There are a number of behaviors that cause problems with angry customers.  Needless to say, these should be avoided like the plague. Customer service should be more than a priority for your business - it should be a strategy for [...]

By |2022-05-05T21:22:39-04:00August 5th, 2019|Customer Experience, Customer Relationships, Strategy|
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