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Maximize Your Existing Database to Keep Customers

It costs five to ten times more to find and cultivate a new customer than to keep one you already have.   In addition to the financial cost of bringing new customers into the fold,  time and energy expended as well.  Sometimes, businesses are overly anxious to finish up a project or fulfill a sale and move to the next one.  This leads to a customer being dropped like a hot potato when the next best thing comes along.   It seems like a no-brainer to keep existing, satisfied customers, than forgetting about them.  Below are several strategies for getting high results if you maximize your [...]

By |2016-12-29T01:10:35-05:00September 22nd, 2011|Customer Relationships, Marketing|
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Planning a Solid Growth Strategy

Snagging a huge new project is not a solid growth strategy.  In fact, it's not growth strategy at all.  A few years ago, there was a television commercial showing a business woman rushing back to her office, presentation portfolio in hand. In a voice bordering on elation, she announced their firm had been awarded 'The Contract.'  Obviously, it was a sizable project, because as she dropped into her chair, she announced: "We're going to need more phones." Certainly we all covet those big clients with bigger, more profitable projects.  What company doesn't dream of this scenario to serve as a stepping stone [...]

By |2020-01-30T17:37:41-05:00May 27th, 2011|Growth, Leadership, Strategic Planning|
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Keep Your Small Business Afloat in a Turbulent Economy

'Designing Strategies' eNewsletter  September-October 2008               Volume 5 -- Issue 24   With all of the drastic changes in our economy over the past year, it's not hard to realize we are in crisis mode.  First, gasoline prices went sky high overnight.  Then the rampant mortgage foreclosures hit.  Now we learn that Lehman Brothers has gone bankrupt.  These are certainly more than a little bit tempestuous times for small businesses.  What are you going to do to keep your small business afloat in these turbulent economic times?  What can you do? Our economy just seems to be bouncing up and down [...]

By |2017-02-21T04:13:03-05:00September 21st, 2008|Newsletter, Strategic Management, Strategic Planning, Strategy|
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Expand Your Product Line Through Innovation to Increase Revenues

'Designing Strategies' Newsletter September - October 2007               Volume 4 - Issue 18   Just when you think you know everything there is to know about rubber bands!  I recently returned from speaking at the S.P. Richards' Advanced Business Conference in Nashville.  Attendees were owners of smaller office product and furniture dealerships. What an event! Energy levels were high and excitement abounded the entire four days. I walked the exhibit floor to learn about the audience I would be addressing.  There were not only office furnishings on display, but every type of pen, paper, pencil, art supply, adhesive, paper [...]

By |2017-02-25T02:57:18-05:00September 15th, 2007|Innovation, Newsletter, Strategy|
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Strategic Planning or Tactical Mediocrity?

'Designing Strategies' January - February 2005               Volume 2 - Issue 3 “Strategic planning or tactical mediocrity? Each firm has the choice.” This was the eye-catching headline of an article by Scott Clark, a sales consultant from Iowa.  Strategic planning or tactical mediocrity - which do your choose for creating the direction for you firm?  Now, think fast. Which is your company: (a) one with management that is strategically focused, constantly thinking in a strategic mode, watching for changes and opportunities in the world around you? Or, (b) does your management team spend their time putting out fires and dealing [...]

By |2017-03-22T18:21:30-04:00January 17th, 2005|Leadership, Newsletter, Strategic Planning, Strategy|
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Who Needs A Strategic Plan? Your Small Business Does.

Who needs a strategic plan? Only those companies that want to clearly define where they want to go and how they can get there.  Too many organizations continue to fly by the seat of their pants, going from day to day, doing what they have to do to stay afloat and putting out fires along the way.  One business owner told me that he doesn’t even know where to begin each day when he arrives at his facility.  He doesn’t know what to do first to get through the day, get things done and still assure his company’s growth and [...]

By |2019-07-21T02:56:01-04:00October 1st, 2004|Strategic Planning|
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