Who needs a strategic plan? Only those companies that want to clearly define where they want to go and how they can get there. Too many organizations continue to fly by the seat of their pants, going from day to day, doing what they have to do to stay afloat and putting out fires along the way. One business owner told me that he doesn’t even know where to begin each day when he arrives at his facility. He doesn’t know what to do first to get through the day, get things done and still assure his company’s growth and success.
What a strategic plan can do
A well-developed strategic plan can alleviate myriad worries as the planning process will assess the organization as it now exists, identify outside influences, challenges and opportunities, and define clear priorities. The plan focuses attention on well-formulated strategies to get his business where he wants it to go. A well conceived strategic plan establishes clear direction toward success.
Avoid The Christopher Columbus Syndrome
Plan for the future success of your organization. Don’t be like Christopher Columbus, who when he left Spain with this three ships and crew, didn’t really know where he was going. Even when he got there, he didn’t know where he was. And, worse yet, when he got back to Spain, he couldn’t tell anyone where he’d been.
