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Small Business Trends for 2021-2022

                      March - April, 2021               Volume 12 --  Issue 100   Small Business Trends for 2021: Time to Move Forward Hope, at least, has increased for seeing the end of The Pandemic Year(s) and a return to some form of normality.  Exactly when that might look like is still anyone’s guess.  Vaccines are being distributed around the world; more efficiently in some countries than others.  But, people are finding access to vaccines is moving a bit smoother than when they first launched. This Summer, [...]

By |2022-02-07T02:41:51-05:00March 31st, 2021|COVID Business Survival, Growth, Newsletter, Strategic Management, Success, Technology|
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Automate Systems and Processes with Customers in Mind

                                      September - October, 2019          Volume 16 -- Issue 91 I'm a big  proponent of technology and automation of basic tasks as a first step in growing your small business.  Basic daily tasks can eat up big chunks of your work day, interrupt your train of thought and work on important tasks.   Thankfully, quite a few mundane tasks can be easily and inexpensively automated to free up lost time for more important - and profitable - assignments.  You [...]

By |2019-11-14T23:56:18-05:00October 4th, 2019|Systems and Processes, Technology|
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Safety and Security of Customer Data:  You ARE Responsible

You may not be aware that as a small business owner, you are responsible for the safety and security of  customer data.  In case you missed it, Google is making a big push to improve protection of privacy and security of consumer data.  This effort serves to encourage businesses of all sizes to provide a SSL security certificate, letting consumers know that your site provides protection for any information they give you. This applies especially to sales that use credit cards for payment.   Safety and Security Using SSL Security Certificates Changing the beginning of your company website's URL address [...]

By |2017-11-27T03:29:39-05:00November 27th, 2017|Strategic Planning, Systems and Processes, Technology|
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Technology Levels the Playing Field Between Big and Small Businesses

Not long ago, there was a vast chasm between what Big Business and smaller, Mom-and-Pop startups could accomplish.  Why?  The biggest differentiation was the size of their budgets.  Big Biz could easily afford to put themselves in front of potential customers on a grand scale.  They could afford splashy advertising with celebrity endorsements in big name national and international magazines.  They could afford to regularly market on radio and television. Small business budgets were limited mostly to local publications, direct mail, flyers and bill boards.  Most could not even afford a marketing specialist, so the owner took on that task.  [...]

By |2017-09-25T19:08:43-04:00September 24th, 2017|Systems and Processes, Technology|
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10 Years of Advances in Technology That Benefit Small Businesses

'Designing Strategies' Newsletter September - October 2014                                           Volume 11 -- Issue 61 OK, everyone at the same time, repeat after me: "Happy Anniversary!"  Thank you, thank you, very much. You are now reading a historic publication. We've reached the 10th anniversary of our 'Designing Strategies' newsletter.  Some of you haven't been with  us the whole way, but others have remained loyal readers since our first issue came out in September of 2004. Let's raise our glasses and toast to another successful 10 years delivering actionable business strategies that small businesses can adapt [...]

By |2017-01-04T00:31:54-05:00September 18th, 2014|Newsletter, Strategic Planning, Technology|
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