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Economy or Retirement:  Preparing To Sell Your Small Business

O s                                       September - October, 2022                     Volume 17 -- Issue 97   There are major investment opportunities in many people’s lives.  Big time purchases should always be considered from the investment side of their bank statements and ledger pages.  Buying a home is a big one.  Investment in property or real estate is another.  Investing in art or precious metals are others.  Starting and ending a business is yet one more big time investment.  If you are at the end of the line with your company you need to be preparing to sell your [...]

By |2022-09-26T04:49:15-04:00October 10th, 2022|Sales, Strategic Management, Strategy, Succession Planning|
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Improve Marketing and Sales With a Brilliant Brand

                                     January - February, 2020                    Volume 17  --  Issue 93   One of my most prized books on marketing has been and likely will always be:  Harry Beckwith's 'Selling the Invisible:  A Field Guide to Modern Marketing'.  I pull it off my bookshelf often when I need a quick jolt of marketing inspiration.  As the saying goes:  'Good things come in small packages'.  This small volume provides myriad ideas that improve marketing and sales [...]

By |2020-01-26T06:30:30-05:00January 26th, 2020|Branding, Marketing, Sales|
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Customer Buying Journey Stages | Small Business Sales and Marketing

                                            Efficient Marketing Through a Customer's Buying Journey Prospects find their way to your website for different reasons.  Not only for different reasons, but at different stages of their customer buying journey from beginning to end.  It's not enough to hope that customers will learn about your company and find their way to your website.  It is imperative to use the best marketing skills and tools available to help qualified prospects find their way to you. Whether you know [...]

By |2020-12-23T20:16:58-05:00December 10th, 2019|Customer Experience, Customer Relationships, Marketing, Sales|
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Efficient Marketing Tips for Small Business Growth

Highly Efficient Marketing Tips to Grow a Small Business   It's time to incorporate some highly efficient marketing tips into your firm's marketing plan.  Is your small business stalled or just not growing at a rate you think will get you where you want to be?  I'm not just talking about only for this year, but over next year or five years from now. Do you feel like you are moving forward, but in slow-grow mode?  Or, have you stagnated and been in the same situation for too long? The good news:  you are not alone. Far too often things [...]

By |2019-08-28T19:01:49-04:00August 27th, 2019|Market Planning, Marketing, Sales, Strategic Planning|
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Selling Your Small Business – How to Get Started for Best Results

Why on earth would anyone want to sell their small business? With all of those favorable reasons to go out on your own, who would want to give it all up?  Pride, recognition and job security are a few of the positive features of owning your own business.  Long hours, major learning curves and staying afloat during a lagging economy are three less positive features of your own business. Selling your small business may be one way to avoid those less favorable business elements. Beside those pros and cons,  there are a number of very logical reasons a business owner [...]

By |2019-05-17T19:31:43-04:00May 31st, 2019|Sales, Strategy, Succession Planning|
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Common Small Business Pain Points

If owning and operating a small business successfully was easy, everyone would be doing it.  So many entrepreneurs dive into the small business pool with little or no research or preparation under their belt.  That approach causes some entrepreneurs to sink to the bottom right away, or just tread water.  Either way will leave them in one place with no movement in a positive direction.  Somehow, they think they can do it – often alone - then find themselves struggling to survive.  Small business pain points can take you down if not addressed. Without pre-planning and setting up business processes, [...]

By |2019-08-22T16:24:50-04:00April 7th, 2019|Business Planning, Employees, Growth, Sales, Strategy, Systems and Processes|
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Prepare for First Client Meetings: 5 Important Pre-Meeting Sales Tactics

Relationships with every serious prospect starts out with them being complete strangers to us.  Or, perhaps they know us but not what we have to offer customers.  Once a prospect becomes aware of our company, products and services, they have move a step closer to becoming a real, paying customer. That is when it is time to prepare for first customer meetings. Take time to plan before taking an arbitrary shot at convincing a customer your products and services will best solve their problem.  Prepare for first client meetings ahead of time to achieve the best results.  It pays off [...]

By |2017-05-16T23:59:35-04:00May 16th, 2017|Customer Relationships, Sales|
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How Selling Affects Consumer Lives

No matter what small business sector you operate in, you must be involved in selling or you will go out of business at a record rate of speed. You may not think of yourself as a sales professional, but you need to be if you want your business to succeed. Selling and sales are overlooked topics in most university programs. Somehow we are all expected to figure it all out on our own once we graduate and enter the business world. Unfortunately, it won't happen that way.  Small business selling is one of those skills gained through self-education, company training [...]

By |2016-12-27T18:18:52-05:00March 1st, 2016|Sales|
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Today’s Customers Are NOT Your Father’s Customers

'Designing Strategies' Newsletter September – October 2015                     Volume 12 -- Issue 67 There have been various versions of the 'It's Not Your Father's (whatever)' on TV and in magazine and newspaper advertisements over the past few years. Ad Agencies must think we have yet to notice that things have changed and aren't the same as they were years ago. No surprises there. Of course things have changed. Almost everything has changed to some degree.  Today's customers are very different from those our parents dealt with in the past. Everything has [...]

By |2017-01-09T02:30:02-05:00September 20th, 2015|Customer Experience, Customer Relationships, Newsletter, Sales|
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Are You Selling Stuff or Providing Solutions – Very Valuable Solutions?

'Designing Strategies' Newsletter July - August, 2015                     Volume 12 -- Issue 66 "Do you really know what business you are in?"  I ask this question of small business clients on a regular basis. Often I get that 'deer in the headlights' look as they try to decide why I would ask such a question. There I am, sitting in their office or studio where their company name and identity is clearly posted. I know what they are thinking: "Is this a trick question?" or maybe: "Have I hired the right person?" [...]

By |2017-01-09T01:21:38-05:00July 18th, 2015|Customer Experience, Newsletter, Sales, Strategy|
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