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Important Best Practices for Small Business Success

'Designing Strategies' Newsletter May - June 2015                     Volume 12 -- Issue 65   9 Important Best Practices for Small Business Success We have been in and out, then in and out again, of an economic recession that just doesn’t seem to want to give up. When you think about it, that is exactly how the economy works – it has ups and downs over and over again throughout the life of every small business. That’s just the way it is. Company leaders who decide to operate all the time in [...]

By |2017-01-08T05:55:11-05:00May 19th, 2015|Growth, Newsletter, Sales, Strategy|
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5 Phases of a Customer Lifespan

What is a customer lifespan? Did you know that customers have a lifespan?  Or, that there are 5 phases in a customer lifespan? Perhaps life cycle is the better term. It sounds so much more on-going, doesn't it?  Once you've found a potential customer or client,  or they've found you, the business relationship is official. Some customers will come to you for one purchase or project. Others may stay for a long time, doing business with you over and over again.  You would think that the customer lifespan begins with the first purchase, or order, or signing of a contract to do business. [...]

By |2017-05-19T23:03:02-04:00September 11th, 2014|Customer Experience, Customer Relationships, Sales|
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4 Strategies to Increase Sales and Revenue For Your Small Businesses

'Designing Strategies' Newsletter July - August, 2014                                Volume 11 - Issue 60   OK, let's admit it. Every small business owner, regardless of the field he or she is operating in, wants to make more money.  Who doesn't want to increase sales and revenue?  No one that I know.  There are a lot of different reasons someone might want to increase sales and revenue for their small business. Sometimes it's no more than just wanting to move the business to a higher level.  Maybe it's [...]

By |2017-01-09T04:01:54-05:00July 15th, 2014|Newsletter, Sales|
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Important Sales and Marketing Lessons Learned at the Car Wash

'Designing Strategies' Newsletter May - June 2014                                Volume 11 --  Issue 59   I'm convinced that there is no limitation on where a small business owner can experience important sales and marketing lessons.  Last night, I was enjoying my drive home from dinner with a friend from my high school days. (I'll spare you just how long ago that was.) The weather was wonderful. It had been a bright sunny day, not too hot, not too cold, with a pleasant breeze. It was getting dark [...]

By |2017-01-04T00:34:27-05:00May 16th, 2014|Marketing, Newsletter, Sales|
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Establish a Sales System Strategy For Your Small Business

There are a number of important elements to any business aspiring to success.  One of those elements is a good product or service.  But, no matter how wonderful your products or services might be, unless there is an audience who sees value in them, and is willing to purchase them, they are pretty much worthless. This is where establishing a sales system strategy comes into play.  Identifying target markets of people who will buy what you want to sell, then converting them into actual paying customers, may be the most important strategies you will face in developing a successful company. I found the [...]

By |2017-01-08T04:38:01-05:00July 9th, 2013|Sales, Strategy|
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