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The Future of Business Success – What Comes Next?

January-February 2022                 Volume 18 - Issue 105   Well, we have made it through 2020, 2021 and have begun trying to keep our small businesses afloat and maybe even growing in 2022.  Two full years of pandemic, lockdowns, limited socialization and more are behind us.  The question now is:  what’s next for the future of business success?  Needless to say, so much has already changed that it is a complex issue to grapple with.  Survival is no longer enough, thriving and growth are more ‘necessary’. Traditional systems and biz-think have already been left [...]

By |2022-05-05T20:47:29-04:00February 2nd, 2022|Business Management, Customer Relationships, Employees, Newsletter|
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Know-Like-Trust to Improve Prospect and Customer Conversion

                                 November - December 2021               Volume 17 - Issue 104   Build Your Know-Like-Trust Factors A number of times we have mentioned the Know-Like-Trust factor in our newsletters and in other articles on the 'Designing Strategies' blog.  These three important elements go a long way in creating a comfort zone for those already in, or considering, doing business with you.  One of the three being evident in your marketing helps, but combine all three and you have hit a [...]

By |2022-05-05T21:14:51-04:00November 22nd, 2021|Customer Relationships, Marketing, Newsletter, Strategic Planning|
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5 Ways to Show Appreciation for Referrals

January - February, 2021                    Volume 18 -- Issue 99   So often small business owners, especially solo-preneurs,  tell me they don't need to do any marketing.   All their clients and customers come through referrals.  If so, 'Awesome!'.  That is great news.  They are your champions.  Think of them as your ambassadors.  Then, let them go out on their own and share reasons why others should call on you.  Their high praise usually comes at no charge to you.  But, how do you show appreciation for those referrals?  I'm assuming everyone does. [...]

By |2021-01-21T04:29:22-05:00January 21st, 2021|Customer Relationships, Marketing, Newsletter, Strategy|
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Ten Small Business Survival Tactics: Let’s Fight COVID-19 Together!

                                              March-April 2020                    Volume 17 -- Issue 94   Why are small business survival tactics important right now?  Some of us have slowly begun to breathe again following the 2008-09 Recession aftermath.  People were working again and spending again.  Sales and projects  are at all time highs for most small businesses.  Unemployment is - or was until a week or so ago - at an all-time low. Then, our [...]

By |2021-11-22T03:25:04-05:00March 23rd, 2020|Customer Relationships, Market Planning, Marketing, Newsletter|
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Customer Buying Journey Stages | Small Business Sales and Marketing

                                            Efficient Marketing Through a Customer's Buying Journey Prospects find their way to your website for different reasons.  Not only for different reasons, but at different stages of their customer buying journey from beginning to end.  It's not enough to hope that customers will learn about your company and find their way to your website.  It is imperative to use the best marketing skills and tools available to help qualified prospects find their way to you. Whether you know [...]

By |2020-12-23T20:16:58-05:00December 10th, 2019|Customer Experience, Customer Relationships, Marketing, Sales|
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Behaviors That Cause Problems With Angry Customers

In a recent ‘Designing Strategies’ newsletter  we wrote about staying cool when customers get ‘hot’.  The discussion focused on how to keep yourself ‘calm and cool’ during a heated confrontation from a dissatisfied client.  Perhaps we should take one step backward and consider what moved them to the screaming and yelling level and how to avoid pushing their ‘Rage’ button.  There are a number of behaviors that cause problems with angry customers.  Needless to say, these should be avoided like the plague. Customer service should be more than a priority for your business - it should be a strategy for [...]

By |2022-05-05T21:22:39-04:00August 5th, 2019|Customer Experience, Customer Relationships, Strategy|
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Customer Service Tips – Keep Cool When Customers Get Hot

                                May - June, 2019                                 Volume 16 -  Issue 89 It’s definitely a no-brainer to understand that customers are the most important thing your small business has going for it.  Without them, there will be no sales, no revenues coming in, no cash flow and no profit.  Furthermore, there will be no satisfied customers to act as brand ambassadors for your company. How can we take better care of our customers?  [...]

By |2019-07-06T00:49:59-04:00July 6th, 2019|Customer Experience, Customer Relationships, Newsletter, Strategy|
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 How to Thank Customers With a Special Gift

November - December 2018          Volume 15 -- Issue 86     Time for Us to Thank Customers and Followers With a Special Gift So many things to do, so little time!  'That' time of year is upon us.  Yes, there will be tension and more than a little bit of stress, but make time to relax and enjoy the flurry of holidays coming your way.  I love this time of year because it makes me think more about all of my customers, not just the ones we are working with at the moment.  I reflect on [...]

By |2018-11-20T23:01:20-05:00November 20th, 2018|Customer Relationships, Marketing|
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Customers Are Important – 8 Ways to Make Them Feel That Way

'Designing Strategies' newsletter July - August 2018          Volume 15 - Issue 84   Customers are important.  They are probably the most important element of any business. They represent sales and revenue that keeps your business going.   If we ask a thousand small business owners if they have good - or great - customer service, the majority would yell out:  "Yes, of course!"  Everyone seems to think they have awesome customer service.  Could that be because they have never heard, or paid much attention to complaints?  On the other hand, what if we ask the same number [...]

By |2018-07-27T18:44:52-04:00July 20th, 2018|Customer Experience, Customer Relationships, Newsletter|
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First Steps: Identify and Find Ideal Customers

Designing Strategies newsletter March - April 2018            Volume 15 - Issue 82   Face it, if your small business doesn’t have customers, who will purchase your products or use your services?  You’ll be out of business in no time.  A steady stream of revenue coming in on a regular basis is what keeps businesses of all types running smoothly and profitably.  Advertising and marketing to the masses is not the way you want to go.  Unless you are selling a commodity like soap or toothpaste, you need to be looking for your ideal customers.  Ideal customers [...]

By |2018-04-06T22:48:53-04:00April 6th, 2018|Customer Experience, Customer Relationships, Newsletter|
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