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9 Powerful Principles of Small Business Success

Powerful Principles of Small Business Success There is no one simple rule or process for building a successful small business.  Nor is there anything simple about achieving small business success.  Small business success requires a lot of focus and clear direction to get you where you want to go.  It is not something that magically happens after you finish a degree in business, or work in someone else's business.  Creating a plan and using some basic principles of small business success will start moving your firm in the right direction. Building a successful business of your own is the basis [...]

By |2022-05-05T17:33:08-04:00April 30th, 2018|Growth, Strategic Management, Systems and Processes|
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Business Systems and Processes – Why You Need Them

Business Systems and Processes:  What are they? Business systems are series of processes and procedures, broken into steps that dictate how a part of your company operates. Routine operations based on a number of systems allow your business to run without you being there all the time.  The business can run - and exist - when you have to be elsewhere.   A documented series of business systems and processes is sometimes referred to as an Operations Manual.  The manual represents an effort to collect in one place the ‘know how’ of how your small business operates successfully. Small business systems [...]

By |2019-11-15T00:29:18-05:00April 16th, 2018|Systems and Processes|
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Hire a Veteran: 5 Unique Skills They Bring to Small Businesses.

Could a Veteran Be Your Next Rock Star Employee? Do you ever dream of hiring rock star talent that is extremely goal-oriented and ready to lead and take responsibility at the same time? You certainly don’t want to think that hiring someone with enough skills will have drawbacks.  No reason to worry about lack of organization and ability to work independently.  That rock star may well be a veteran with military training and experience.  Maybe the time has come for your firm to hire a veteran.  Hiring ex-military personnel is a rising trend.  Giving military veterans professional chances is taking its [...]

By |2019-01-27T01:31:17-05:00April 9th, 2018|Employees|
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First Steps: Identify and Find Ideal Customers

Designing Strategies newsletter March - April 2018            Volume 15 - Issue 82   Face it, if your small business doesn’t have customers, who will purchase your products or use your services?  You’ll be out of business in no time.  A steady stream of revenue coming in on a regular basis is what keeps businesses of all types running smoothly and profitably.  Advertising and marketing to the masses is not the way you want to go.  Unless you are selling a commodity like soap or toothpaste, you need to be looking for your ideal customers.  Ideal customers [...]

By |2018-04-06T22:48:53-04:00April 6th, 2018|Customer Experience, Customer Relationships, Newsletter|
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Deal Quickly With Great Ideas. Don’t Let Brilliant Marketing Ideas Get Away.

Jump on That One Brilliant Marketing Idea     Do you deal quickly with that one brilliant marketing idea that crosses your desk – or flashes by on your laptop, tablet or smart phone?  Do you take some kind of immediate action to act quickly on great ideas? Or, do you just let them pass and totally forget about them? If an idea sounds like something that would work well for your small business, you certainly don’t want to lose it.   No Action Can Result in Loss of a Brilliant Marketing Idea Losing great marketing ideas is exactly what [...]

By |2018-03-05T22:56:11-05:00March 5th, 2018|Marketing, Strategy|
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Top Social Media Trends for 2018

Designing Strategies  eNewsletter Volume 15                          Issue 81 Social Media Trends Changed Many Times Over 20 Years Social media trends are constantly changing.  It is hard to believe, but back in 1997, social media was born.   Twenty years ago.  Two decades of digital socialization.   Can you even remember not having a social media presence?  In its earliest versions, it was meant to provide platforms for people to connect and 'be social'.  Today, a lot has changed through innovation and changes in technology.   Vast numbers of changes have occurred.  There are [...]

By |2018-01-28T02:52:39-05:00January 28th, 2018|Marketing, Newsletter, Social Media, Trends|
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Safety and Security of Customer Data:  You ARE Responsible

You may not be aware that as a small business owner, you are responsible for the safety and security of  customer data.  In case you missed it, Google is making a big push to improve protection of privacy and security of consumer data.  This effort serves to encourage businesses of all sizes to provide a SSL security certificate, letting consumers know that your site provides protection for any information they give you. This applies especially to sales that use credit cards for payment.   Safety and Security Using SSL Security Certificates Changing the beginning of your company website's URL address [...]

By |2017-11-27T03:29:39-05:00November 27th, 2017|Strategic Planning, Systems and Processes, Technology|
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Customers Deserve Our Thanks and Appreciation

Designing Strategies  eNewsletter Volume 14                          Issue 80   Happy Thanksgiving  and the Coming Holiday Season Everyone! It's hard to believe that we are half way through Fall and that Thanksgiving is just around the corner.  Somehow these holidays have a habit of sneaking up on us.  Lots of cleaning to do.  Long grocery lists with ingredients for traditional family recipes are on refrigerator doors or in our digital To Do list.  Run the good china and silverware through the dish washer.  Pull out that special table cloth.  Time to [...]

By |2017-11-30T03:02:19-05:00November 20th, 2017|Customer Experience, Customer Relationships, Newsletter|
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Show Employees You Care and Value Them: 20 Ways to Get Started

Now that the economy has picked back up in most areas of the US, finding, recruiting and retaining high quality employees is more important than ever. Once your small business acquires and trains high quality staff, they need to keep them. If you don't know how to show employees you care and value them within your company, you can expect them to look elsewhere for positive recognition of their contributions. According to research by OfficeVibe.com, 51% of of workers are looking to leave their current positions.  80% of employees would work more hours if their employers were more empathetic.  60% [...]

By |2017-11-09T01:15:03-05:00November 9th, 2017|Employees|
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Being a Solo-preneur Can Be Dangerous! Beware of the Pitfalls.

Do you ever think about how being a solo-preneur can be dangerous?  Maybe you should.  I know that it is hard to consider when you don't have a business in a dangerous industry like manufacturing or construction. If your small business mostly involves working in your office alone, it doesn't seem dangerous at all.   But, there are pitfalls in all types of businesses.  Why else would our states demand workman's compensation donations to cover injuries received on the job? I've been doing some cleaning in my office recently.  No, not just dusting, vacuuming and emptying trash.  That stuff I do [...]

By |2017-11-02T18:10:12-04:00November 2nd, 2017|Growth, Strategy, Systems and Processes|
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