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Small Business Growth: 5 Important Stages

'Designing Strategies' Newsletter July - Aug 2016                      Volume 13 -- Issue 72 Do you ever think about the stage, or phase, your small business enterprise is in, or has passed through? We are all aware of when our family members and friends birthdays are. We celebrate anniversaries, graduations and other of life's watershed moments. We celebrate in a big way with parties, gifts and major events to celebrate these great moments as we move through different stages of our lives. Small business growth stages aren't much different. It seems that [...]

By |2017-01-10T00:28:57-05:00July 19th, 2016|Growth, Newsletter, Strategic Management, Strategic Planning|
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Strategic Planning According to Dilbert – Dilbert Asks: “Why Bother?”

'Designing Strategies' Newsletter May - June, 2016                      Volume 13 - Issue 71 One of my favorite comic strips is 'Dilbert' by Scott Adams. Day to day, Dilbert represents corporate America in a way that has never been done before in a syndicated comic strip. My take on the strip is Dilbert represents Generation X, dealing with management in a corporate world run by Baby Boomers.  He has all kinds of opinions, most of which are ignored by his supervisors.  Of course he would have an opinion on strategic planning and [...]

By |2017-01-09T23:16:11-05:00May 19th, 2016|Newsletter, Strategic Management, Strategic Planning, Strategy|
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Millennials – Quit Thinking About Them Coming – They’re he-re!

'Designing Strategies' Newsletter March - April 2016 Issue                       Volume 13 - Issue 70   Talk has been going on for the past ten years that 'soon' Millennials would become a major force in the marketplace and the workplace. In case you haven't notices, they're here. They are here in massive numbers – large and in charge. If you have not seriously worked on your marketing strategy for reaching them, you are way behind. They are here and in force. The leading edge of 76 million of them are now [...]

By |2017-01-09T20:45:25-05:00March 29th, 2016|Customer Experience, Customer Relationships, Newsletter|
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Sustainable Small Business Growth – 7 ‘Must-Haves’

'Designing Strategies' Newsletter January - February, 2016                      Volume 13 -- Issue 69 In order for your small business to be wildly… or mildly… successful, it is important to grow the company. A company that grows at a steady pace increases its chance of success. For some small businesses, growth will be successful. For other small businesses, their growth plan may be a complete failure. You might ask: “Why shouldn’t all companies on a growth path be successful?” That does seem logical, doesn’t it? However, without well developed planning and attention [...]

By |2018-03-29T06:36:51-04:00January 19th, 2016|Growth, Newsletter, Strategy|
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Holiday Season Marketing Strategies to Increase Year End Revenues

'Designing Strategies' Newsletter November - December, 2015                      Volume 12 -- Issue 68 It goes without saying that it is time to wish all of you the very happiest of holidays for 2015. We're entering the period of year-end holidays where families, friends and colleagues gather together in celebration. Our hearts are a little lighter - and more inclusive. Everyone is a little bit happier. We are a little more generous than the rest of the year, and treat each other better. Feasts are prepared, treasured family recipes are pulled out, decorations [...]

By |2017-01-09T03:45:04-05:00November 22nd, 2015|Marketing, Newsletter, Social Media|
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Today’s Customers Are NOT Your Father’s Customers

'Designing Strategies' Newsletter September – October 2015                     Volume 12 -- Issue 67 There have been various versions of the 'It's Not Your Father's (whatever)' on TV and in magazine and newspaper advertisements over the past few years. Ad Agencies must think we have yet to notice that things have changed and aren't the same as they were years ago. No surprises there. Of course things have changed. Almost everything has changed to some degree.  Today's customers are very different from those our parents dealt with in the past. Everything has [...]

By |2017-01-09T02:30:02-05:00September 20th, 2015|Customer Experience, Customer Relationships, Newsletter, Sales|
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Are You Selling Stuff or Providing Solutions – Very Valuable Solutions?

'Designing Strategies' Newsletter July - August, 2015                     Volume 12 -- Issue 66 "Do you really know what business you are in?"  I ask this question of small business clients on a regular basis. Often I get that 'deer in the headlights' look as they try to decide why I would ask such a question. There I am, sitting in their office or studio where their company name and identity is clearly posted. I know what they are thinking: "Is this a trick question?" or maybe: "Have I hired the right person?" [...]

By |2017-01-09T01:21:38-05:00July 18th, 2015|Customer Experience, Newsletter, Sales, Strategy|
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Important Best Practices for Small Business Success

'Designing Strategies' Newsletter May - June 2015                     Volume 12 -- Issue 65   9 Important Best Practices for Small Business Success We have been in and out, then in and out again, of an economic recession that just doesn’t seem to want to give up. When you think about it, that is exactly how the economy works – it has ups and downs over and over again throughout the life of every small business. That’s just the way it is. Company leaders who decide to operate all the time in [...]

By |2017-01-08T05:55:11-05:00May 19th, 2015|Growth, Newsletter, Sales, Strategy|
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An Exceptional Work Place Can Attract Top Talent For Your Small Business

'Designing Strategies' Newsletter March - April 2015                Volume 12 -- Issue 64 What makes for an exceptional work place? The workplace environment you offer is often a major differentiator in getting and keeping talented staff.   Does your company offer an exceptional work place for staff and new job candidates? Perhaps you are in charge of designing workplaces for customers or maybe you are the person making decisions about the environment you will provide for your team. Either way, you have a significant burden on your shoulders. Aon Hewitt, a global insurance broker and [...]

By |2017-01-08T05:56:36-05:00March 15th, 2015|Employees, Newsletter|
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How Well Is Your Website Working for Your Small Business?

'Designing Strategies' Newsletter January - February 2015                Volume 12 -- Issue 63 How Well Is Your Website Working? Small business owners who have been around more than ten years remember well the days of high-cost printed marketing pieces. Small businesses spent hundreds, if not thousands, of dollars for design and printing of glossy company brochures. Unfortunately, most of them became obsolete almost as soon as the ink was dry. Storage rooms had boxes full of outdated and unusable brochures and other marketing materials. The slightest change rendered those expensive, impressive pieces useless. Maybe the company changed location and the [...]

By |2017-01-08T05:58:22-05:00January 8th, 2015|Branding, Market Planning, Marketing, Newsletter|
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