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Marketing: Most People Don’t Know You or Like You – Yet

Is there ever a tipping point when you’ve saturated the market and you no longer need marketing or advertising for your company, its products and services? According to Christopher Ramey, president of The Home Trust International, the answer is no. “The more you’re seen where you’re not expected to be seen, the more you indelibly imprint your brand on your best prospects’ minds.”   Think about some of the big corporate names that have made millions - even billions - selling their products:  Nike, Coca-Cola, Ford.  They certainly have not stopped marketing to put their names in front of consumers. At the [...]

By |2016-12-27T18:24:54-05:00January 8th, 2016|Branding, Marketing, Strategy|
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Exceed Customer Expectations

Do you strive to exceed customer expectations?  If you want to set yourself apart from your competitors, this is an easy way to do it.  I recently placed an online order with L L Bean,  makers of outdoor clothing and equipment, who have been "Helping people enjoy the outdoors - since 1912".  It is admirable that any company has been as successful as they have  for over 100 years. Reading more about the company and how they do business answers that question: 'How have they lasted so long?"  Clearly, they have done more than one or two things right over [...]

By |2016-12-27T19:20:04-05:00August 7th, 2014|Customer Experience, Marketing|
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Harness the Power of You!

There is a new series of Planter peanut commercials on the air entitled 'Harness the Power of the Peanut'.  An updated Mr. Peanut, complete with a new background voice over artist, plays the starring role in each commercial.  I caught one this evening on TV showing Mr. Peanut as a motivational speaker.  That tiny little peanut-sized character stands in front of an audience of convention attendees.   In a style ala Tony Robbins and other big name motivational speakers, he touts the values of the peanut  - protein and nutrients.  The audience, eyes glazed over in rapt attention, nod their [...]

By |2020-11-11T17:37:39-05:00August 14th, 2013|Market Planning, Strategy|
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Leverage Your LinkedIn Presence: 6 Quick, Easy Tips

LinkedIn is the most well known and used professional social media platform on the Internet today.  With more than 175 million  members, they claim that works out to just about 2 new members per second.  It has become the 'go to' site for anyone wishing to promote their business, look for new customers, look for a job or  for qualified employees.  Your LinkedIn presence can play an important role in your social media marketing plan. LinkedIn members span the globe, so building an international network of business contacts is ridiculously simple.  With both paid and free membership levels, it is short [...]

By |2016-12-27T23:38:35-05:00October 21st, 2012|Marketing, Social Media|
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Marketing Tips From Experts in Nonprofit Fundraising

Anyone who watches late night TV is the recipient of numerous marketing messages from non-profits.     Each night, you can count on watching one or two infomercials created by experts in the area of fundraising and marketing for nonprofit organizations.  We watch strong, heartfelt messages delivered by people trying to raise money to save children or victims of natural disasters  Only the most hard-hearted can turn away from the captivating stories being told of the pain and destitution these people face. What if you could gain a significant advantage by using marketing tips from nonprofits? They use highly skilled and experienced fundraising [...]

By |2016-12-27T23:48:29-05:00August 6th, 2012|Marketing|
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New Growth and Marketing Strategies to Fight the Recession

'Designing Strategies' Newsletter  January-February 2010                  Volume 7    Issue 31   Undoubtedly we have come through the worst recession most of us have ever experienced.  Companies large and small folded entirely, others merged to stay afloat. Some have been treading water for a very long time. It remains to be seen how far into 2010 these turbulent times will take us. News reports talk about the recession being behind us. Yet other reports talk of a jobless recovery, one of the big unknowns, as unemployment rates hover between 10-11%. Consumer confidence is not moving up [...]

By |2017-01-19T11:15:44-05:00January 19th, 2010|Growth, Marketing, Newsletter, Strategic Planning, Strategy|
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