Holidays are a natural time for most businesses to do some serious marketing. Those are times of the year when everyone is inundated with marketing on all fronts: newspapers, magazines, TV, radio, billboards, catalogs, online banner ads, e-mail. You name it, there is some form of holiday advertising at every turn. If your business doesn’t really lend itself to the usual array of holidays, you could declare your own holiday. Yes, really.
Holidays are natural times for small businesses to get their marketing machines going. But those same times are when customers hit that enough is enough wall. Fall is a prime example. First, there is ther back-to-school marketing, followed by (or overlapped with) Halloween. Before you know it, Thanksgiving hits the marketing calendar then Christmas and other year-end holidays. With excessive levels of marketing going on, it is easy for your marketing efforts to be buried under the deluge.
Declare Your Own Holiday to Stand Out
What can you do to get noticed and not lost among all the deals, offers and discounts? How can you be sure to get customers’ attention? Declare your own holiday! Best of all, declare it on some obscure day when competition from others will be virtually non-existent. The last thing you want is to just blend in with all the other advertising going on. Do something to stand out.
April is coming quickly with all the holidays surrounding Easter and Spring. But, following close behind in May, according to http://www.holidayinsights.com , are Loyalty Day on the 1st, Lumpy Rug Day on the 3rd and on the 10th you can celebrate Clean Up Your Room Day. Can you wrap a creative marketing effort around one of those? If not, check out their web site for more unique, and a few pretty bizarre holidays.
Or, create that special holiday event or anniversary of your own. I read somewhere that a design firm once declared ‘Pull Your Couch Out’ day. The firm urged customers to rearrange their furniture without the couch being against a wall. It garnered some attention, not only from clients, but got some press coverage as well. Put your creativity hat on and start planning that special holiday now.
What unique holiday events have you created for your own marketing efforts? Please share them with us below.
