Offline Marketing Is Alive, Well and Great For Local Marketing Campaigns
Small businesses have been told that old-school traditional marketing methods are extinct. As extinct as dinosaurs. They are things of the past. They don't work anymore. Old-school methods are too costly. Offline marketing methods take too long to become effective. You HAVE to move to online marketing channels. I'm here to tell you it just isn't true. I'm here to tell you that offline marketing is alive, well and works great for local audiences. Sure, the Internet has opened some new marketing channels for us. They may be less costly, but unless we do it exactly right, they won't work for [...]