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Build a Community of Customers From Long-time, Loyal Customers

'Designing Strategies' Newsletter  July - August 2009            Volume 6 - Issue 29   An interesting article recently appeared on the business page of my local paper,  the Akron Beacon Journal.  The feature story was about the owner of a 92-year-old family hardware business. The company was started in 1917 by the current owner's great-grandmother. Yes, his great-grandmother. She was a Polish immigrant, and also a home builder, but that's a whole other story.  The most interesting part of the story about the West End Hardware store was how it had build a community of customers. Asked about the long [...]

By |2017-02-13T01:40:52-05:00July 20th, 2009|Branding, Customer Relationships, Newsletter|
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Changing Consumer Behaviors in Recessionary Times: Shopping, Buying and Spending

'Designing Strategies' eNewsletter  March - April l 2009               Volume 6 - Issue 27   Is everyone ready for a new ‘normal’?  Like it or not, recessionary times are affecting customer behaviors in major ways.  Changing consumer behaviors are certainly a big part of what will become our new Normal.  Now is the best time to focus on strategies to address these issues, as well as your marketing strategies.  According to a recent article by Marla Matzer Rose in The Columbus Dispatch, that is exactly what we can expect from this economy. And, it is likely [...]

By |2017-02-08T02:47:47-05:00March 15th, 2009|Branding, Customer Experience, Customer Relationships, Newsletter, Strategy|
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Strategy: You Survive a Turbulent Economy By Retaining Your Customer Base

'Designing Strategies' eNewsletter  January - February 2009               Volume 6 - Issue 26   Are you operating in crisis mode?  While revenues drop, are you wondering how to survive a turbulent economy? After months of hemming and hawing, the media and powers that be finally conceded that we are, in fact, in a recession.  No kidding! Not just a recession here in the US, but a full blown, worldwide recession that appears will leave no one untouched. You're already seeing effects on your company, how much further  will it go?  Costs are up, sales and revenue are down.  Pending projects [...]

By |2017-02-08T01:32:55-05:00January 16th, 2009|Customer Relationships, Newsletter, Strategic Management|
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How Loyal Are Your Customers? Building Better Customer Relationships

'Designing Strategies' eNewsletter  July - August 2008               Volume 5 l-- Issue 23 Do you assume that because some of your customers come back to you that they trust you and can be considered loyal customers?  Do they trust you to do what is in their best interests and meet their needs? Are you sure? My husband recently returned from a week of leadership training at the Disney Institute in Orlando. Prior to their arrival, the folks at Disney did a pre-training survey of this Fortune 500 company's customers. Until they arrived at the Disney Institute, the [...]

By |2017-02-21T02:31:36-05:00July 21st, 2008|Customer Experience, Customer Relationships, Newsletter|
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Loyal and Profitable Customers – Greatest Assets of a Small Business

'Designing Strategies' newsletter September - October 2006               Volume 3 - Issue 12   Image: freedigitalphotos.net | dream designs Is your customer base eroding, and your market share declining? Neither situation is unusual. Every year, most businesses expect to lose some customers and hopefully gain new ones to replace them. But, are you finding the percentage of customers leaving you for your competitors is extremely high? Or, is the number of new customers not significant enough to replace lost customers?  The solution is to fill our contacts list with loyal and profitable customers to stop the decline [...]

By |2017-03-11T10:21:44-05:00September 18th, 2006|Customer Relationships, Newsletter, Strategy|
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Basic Market Research You Can Do In Your Small Business

'Designing Strategies' newsletter  March - April 2006               Volume 3 - Issue 10   Characteristics of failed businesses include lack of sufficient funding, lack of planning and lack of a vision of where and how owners want the business to grow and succeed.  Statistics show only one in three new business start-ups survive past their second year.  Those with sufficient financing and a clear direction enjoy a much greater chance for success.  Basic market research can also bolster your chances of success. Have you reached a plateau or stumbling block in your business?  Are you unsure how to get past it to move [...]

By |2017-03-08T02:53:11-05:00March 15th, 2006|Customer Relationships, Market Research, Newsletter, Strategy|
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