Positioning your company as unreal, rather than real, can be a much better way of conveying a strong image to customers.  How many times have you heard someone walk away from an exceptional place or experience saying that it was "Totally unreal!"?   It's always a positive comment.  It shows that it was somehow so much better or different than similar experiences. Those are the kind of comments you want customers taking out your front door and sharing with others.  It's time for your firm to become unreal to stand out from competitors. I was scanning my Facebook Fan Page recently over a hot cup of [...]