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Harness the Power of You!

There is a new series of Planter peanut commercials on the air entitled 'Harness the Power of the Peanut'.  An updated Mr. Peanut, complete with a new background voice over artist, plays the starring role in each commercial.  I caught one this evening on TV showing Mr. Peanut as a motivational speaker.  That tiny little peanut-sized character stands in front of an audience of convention attendees.   In a style ala Tony Robbins and other big name motivational speakers, he touts the values of the peanut  - protein and nutrients.  The audience, eyes glazed over in rapt attention, nod their [...]

By |2020-11-11T17:37:39-05:00August 14th, 2013|Market Planning, Strategy|
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Branding: Put Your Best Foot Forward

In today's world of Internet marketing and social media, and a challenging economy, small businesses on tight budgets with no marketing staff have taken to doing their own marketing.  Many have never done the research and homework necessary to develop their company or personal brand.  Without a clearly defined brand, your company is just one of a growing list of competitors, with no clear way to stand out and catch customers' attention.  Branding is the basis of all marketing efforts. Why branding is so important A well developed brand will send a constant message through a variety of targeted marketing channels that rings with: "We're better [...]

By |2016-12-29T00:57:51-05:00October 17th, 2011|Branding, Market Planning, Marketing|
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Profile Customers With Laser Accuracy for Marketing Success

Far too many small businesses lack real focus when it comes to precisely who their customers are.  They have not taken the time to really think about who their customers are or what they need.  Perhaps they think it's too difficult or too much trouble to figure out. Maybe they simply miss the importance of profiling customers.  Not everyone is a perfect customer for you - you need to accurately profile customers to get to your ideal customer base.  Identify your target customers through accurate profiling. It is important to develop one or more detailed customer profiles or personas for your market planning.  Why [...]

By |2016-12-29T19:56:17-05:00February 28th, 2011|Market Planning, Marketing|
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Social Media Tips: What to Do and Not Do for Success

Social media is taking over the marketing scene at an extremely rapid pace. It is challenging to keep up with all of the social media tips, guidelines, and rules.  Often, business owners, entrepreneurs and their marketing staff jump into social media without taking the necessary time to research and evaluate their needs.  Hopefully, the following social media tips will help you put your small business marketing on track for success. Each social media platform is a bit different in terms of what you can post there or who the audience might be.  Taking the time to find the best platforms is [...]

By |2016-12-29T20:06:31-05:00February 15th, 2011|Marketing, Social Media, Strategic Planning|
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