Focused Strategy or Bright, Shiny Objects?
In today’s world, business owners and leaders are inundated with information from all sides: newspapers, magazines, Internet sites, social media, blogs, white papers, news reports, e-mail marketing. It all seems endless – distracting and terribly confusing. Someone is constantly touting their next bright shiny object idea, in most cases guaranteed to distract you from a focused strategy that will take you and your firm where you want to be. These distractions can take many forms. The bright, shiny object might be a new software application, promises of doubling traffic to your website, a new marketing miracle, an expensive seminar or [...]