Customers – Separate the Wheat and Chaff

I was reading an article written by Jim Clinton, CEO at Gallup. The title of the article was: "America is Losing Jobs by Ignoring Its Best Trading Partners."   The article discussed how the we spend so much time focused on Russia, China and the Middle East, all of which are very small players in the GDP here in the United States. The article went on to say that Mexico and South America are much better friends to us and represent a much larger piece of our GDP and therefore, our economic situation. "So what?" you might ask. "What does that have to [...]