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Growth and Success:  5 Essential Points to Know About Your Firm

I must admit to a well-intentioned, but bad habit.  I've been dealing with it for a very long time and haven't really found a solution.  I am a bit paranoid about breaking the habit and losing exceptional ideas and information. Notes and little scraps of paper with gems of wisdom only come around every once in a while.  I can't control the growth and success of my company - or my clients' either, for that matter - if I don't put those ideas to work. I am in the midst of efforts to declutter my life.   The older we get, [...]

By |2019-08-22T15:25:25-04:00March 7th, 2019|Branding, Growth|
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Small Business Website Basics: Part III

Welcome to Part III of our ‘Designing Strategies’ Small Business Website Basics series.  This four-part series covers these important topics as they relate to a small business website: Part I:   10 Reasons a Small Business Website Is a Necessity, Not an Option Part II:   What Will a Small Business Website Cost Me? Moving on to Part III of our series, we'll talk about what a small business owner should consider when it comes time to develop the content for your site – which would be NOW if you don’t have one yet. What To Include On a Small Business Website Every small [...]

By |2018-10-22T02:45:58-04:00May 18th, 2016|Marketing|
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Small Business Website Basics:  Part II

What Does a Small Business Website Cost? Krom Kratthog / www.freedigitalphotos.net  In our Small Business Website Basics series, Part I post, our discussion covered small business websites being necessary, not optional, to the success of a small business and ten reasons why it is true. It was pretty alarming to learn that 46% of small businesses in the United States do not have a website for their business.   It never ceases to amaze me how many small businesses still do not understand the need for a web site to represent their company online.  Let customers know you are out [...]

By |2016-12-27T18:10:25-05:00May 9th, 2016|Branding, Marketing|
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Branding:  Do You Know Your Brand?

During a recent meeting with a fellow consulting colleague, we discovered that though our services are not exactly the same, our customers still share similarities.  This was especially true when it comes to branding and marketing.  Rob specializes in marketing and public relations for larger manufacturing companies. I do strategic management consulting with small businesses.  In spite of our different customer bases, it was clear that business leaders of all sizes and types of businesses often lack clarity when it comes to branding their company. During our conversation, Rob mentioned being called in by a prospect to work with their marketing people and [...]

By |2016-12-27T18:37:08-05:00August 31st, 2015|Branding|
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Critical Branding Elements to Identify Ideal Customers

Admit it.  The only reason customers do business with you is because they have a problem or specific need, and think you are the best person or company to solve it.  Everybody has a problem or a challenge they want fixed to make their life better.  Maybe they need you to save them time, provide a solution that will make their life or business more efficient, or remove the stress involved in the challenges they face.  Perhaps there is one very unique or specialized service you offer that others do not.  Maybe you offer a product that no one else [...]

By |2017-03-29T00:15:54-04:00August 26th, 2015|Branding|
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A Strong Brand Can Do Big Things for a Small Business

Does your company have a strong brand?  A brand and an online presence are not the same thing. Sure, being online can provide articles or other items about you or your firm to show up in an Internet search - if people know you by name or your company name. But, that doesn't mean that a company brand is present in that mix of blog posts, web sites and social media pages that turn up in a Google or Bing search. Everything that is out there for prospects to find related to you and your business may not be saying [...]

By |2016-12-27T19:22:49-05:00June 21st, 2014|Branding, Marketing|
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Small Business Marketing on a Budget

People say they do their best thinking while in the shower or on a long walk. Some, like me, find their best ideas popping up while on the road driving. I know that might be a scary thought for any poor soul on the road at the same time I am... crazy woman driving with her mind in the clouds. I've been known to record forty-five minutes to an hour of ideas during a half hour trip to see a client. Rest assured, I am still alert enough to realize when some idiot is cutting into my lane. You can [...]

By |2016-12-27T19:38:47-05:00May 10th, 2014|Branding, Customer Experience, Marketing|
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The Contrarian Perspective: What You are Against?

Taking the contrarian perspective with your branding and marketing efforts is a creative way to get reader's attention.  It will work  for all of your advertisements, websites, social media postings, articles or blog.  While everyone else is blogging or writing articles on the same positive aspects of a topic, their work becomes part of the noise going out to potential customers.  Everything begins to sound the same.  Jargon, buzz words and catch phrases abound. The marketplace becomes immune to your same-old, same-old messages as you blend with everyone else. Taking a contrarian perspective can jolt attention back to you.  It can go a [...]

By |2016-12-27T20:00:44-05:00December 1st, 2013|Branding, Marketing|
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5 Things Google Will Not Do for You — Ever!

When you Google search your business, you will be surprised to see what  Google can do for you.  Google may reveal things like driving directions to your location.  They may also pull up related articles, websites and social media profiles about your firm.  But,  there are a few things, which Google - and other major search engines - won’t do for you, ever.  Let’s have a look at some of those things Google will not do.   5 Things Google Will Never Do for Your Business Tell people why are you in business A Google search will never be able to expose [...]

By |2016-12-27T20:13:42-05:00September 20th, 2013|Branding, Marketing|
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Become Unreal to Stand Out – It’s Time to Be Different

Positioning your company as unreal, rather than real, can be a much better way of conveying a strong image to customers.  How many times have you heard someone walk away from an exceptional place or experience saying that it was "Totally unreal!"?   It's always a positive comment.  It shows that it was somehow so much better or different than similar experiences. Those are the kind of comments you want customers taking out your front door and sharing with others.  It's time for your firm to become unreal to stand out from competitors. I was scanning my Facebook Fan Page recently over a hot cup of [...]

By |2020-11-11T18:08:11-05:00March 25th, 2013|Branding, Strategic Planning|
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