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Small Business Experts to Call When Business Gets Dicey

No, don't call 'Ghostbusters' when you need help with your Small Business.  If you saw the original Ghostbusters movies back in  the mid- to late-1980s, you remember how messy and destructive that kind of help can be. Definitely not the kind of assistance you want. Unless poltergeists have invaded your company, it’s best to look for small business experts who can provide help in specific parts of your business that aren't going well. Small businesses operate on 'minimal' these days.  Minimal budgets, minimal time to get things done, minimal staff are typical of today’s modus operandi.  You name it; bare [...]

By |2019-04-23T17:41:30-04:00February 16th, 2019|Business Planning, Strategic Management, Strategic Planning, Strategy|
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Video Marketing Research – 2019 Data, Tips & Trends

January - February, 2019                    Volume 16 - Issue 87   We have been hearing about the increase in importance of video marketing for several years now.  It's been touted as 'The' thing all small businesses should be doing.  Why?  To better engage with our contacts and customers.  What better way to begin than with some video marketing research? Video marketing enables us to better explain how our product or service can solve a client's problem.  We can introduce ourselves and our companies to potential customers in a more personal way.  There [...]

By |2019-02-13T11:52:26-05:00January 28th, 2019|Market Planning, Market Research, Marketing|
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Time Management:  Use Your Time More Efficiently

Fellow small business owners – I feel your pain.  We all found, in the early days of our small businesses  there simply was never enough time.  So much to do in so little time to accomplish everything is the reality of owning and growing a business.  With everything else going on with our startup, time management was the furthest thing from our minds. We thought having our own businesses would give us more freedom.  Our time would be our own, not under the schedule of a boss at the company we used to work for.  We would be free to [...]

By |2018-12-12T15:56:05-05:00December 12th, 2018|Strategic Management, Systems and Processes|
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 How to Thank Customers With a Special Gift

November - December 2018          Volume 15 -- Issue 86     Time for Us to Thank Customers and Followers With a Special Gift So many things to do, so little time!  'That' time of year is upon us.  Yes, there will be tension and more than a little bit of stress, but make time to relax and enjoy the flurry of holidays coming your way.  I love this time of year because it makes me think more about all of my customers, not just the ones we are working with at the moment.  I reflect on [...]

By |2018-11-20T23:01:20-05:00November 20th, 2018|Customer Relationships, Marketing|
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Delegating Is Critical To Small Business Growth

Have you finally reached the overwhelm stage of being a small business owner?  Could be the time to start delegating work to others has come.  What seemed like a better way to earn a living than working for someone else may not have turned out the way you expected.  By now, you have found out just how many jobs (read: hats to wear) you become responsible for as a business owner. Let's see, you get to be the owner/CEO of the company, and, with employees, the boss/manager and administrator.  Add in chief financial officer, bookkeeper and human resources manager.  Those [...]

By |2018-10-10T13:54:58-04:00October 10th, 2018|Strategic Management, Systems and Processes|
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Attract Success for Your Small Business With Open Arms

Attract Success for Your Small Business - You Deserve It! Hopes and dreams come in all shapes and sizes.  Being able to reach goals and achieve dreams takes work – sometimes hard work.  To get where you want to be and have what you desire, you need to attract success.  Success doesn’t automatically find you, stop by and rap on your door.  You need to focus on what success is for you and put things in place that will attract success.  Open your door wide and let success come into your business and personal life. Everyone wants to be successful [...]

By |2019-08-22T16:11:17-04:00September 30th, 2018|Newsletter, Strategy, Systems and Processes|
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Hire Quality Employees to Move Your Business to the Next Level

When trying to grow your business and take it to the next level, one important thing to consider expanding is your staff. You may have settled on the right amount of people working for you to begin with.  But, once you expand your business, the overall workload will increase in more ways than one.  The right person today may not be the right person in your next growth phase.  It goes without saying that you want to hire quality employees to move your business forward. Being able to find the right people and knowing where to find them will help [...]

By |2018-08-24T18:45:20-04:00August 27th, 2018|Employees, Growth|
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Customers Are Important – 8 Ways to Make Them Feel That Way

'Designing Strategies' newsletter July - August 2018          Volume 15 - Issue 84   Customers are important.  They are probably the most important element of any business. They represent sales and revenue that keeps your business going.   If we ask a thousand small business owners if they have good - or great - customer service, the majority would yell out:  "Yes, of course!"  Everyone seems to think they have awesome customer service.  Could that be because they have never heard, or paid much attention to complaints?  On the other hand, what if we ask the same number [...]

By |2018-07-27T18:44:52-04:00July 20th, 2018|Customer Experience, Customer Relationships, Newsletter|
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Small Business Success Built Using 8 Common Traits

Do you ever wonder why one or more of your competitors is doing better than you?  Is their small business growing, but yours is not?  You think you are doing pretty much the same things, but are you really? While they seem to be experiencing a high level of small business success, you are not. Perhaps they are doing something you aren’t aware of.   Maybe they have skills and traits different from your own.  Or, maybe they got started using goals and strategies.  Whatever the differences might be, they seem to have more small business success than you. Did you [...]

By |2018-06-19T03:31:24-04:00June 19th, 2018|Growth|
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Trends and Changes Can Help or Hurt Your Small Business

  'Designing Strategies' eNewsletter May - June 2018            Volume 15 - Issue 83   Being aware of what is happening around you – and your small business – on a regular basis is critical to your success.  Far too many small businesses get blindsided by changes coming their way.  They may not be paying attention or fail to ‘read the tea leaves’ correctly.  Or, they may have a smug feeling of invincibility, believing nothing can take them down.  Those who fall into one or more of these categories, soon find themselves out of business.  Remember:  [...]

By |2019-01-27T01:01:02-05:00May 25th, 2018|Strategic Management, Trends|
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