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Economy or Retirement:  Preparing To Sell Your Small Business

O s                                       September - October, 2022                     Volume 17 -- Issue 97   There are major investment opportunities in many people’s lives.  Big time purchases should always be considered from the investment side of their bank statements and ledger pages.  Buying a home is a big one.  Investment in property or real estate is another.  Investing in art or precious metals are others.  Starting and ending a business is yet one more big time investment.  If you are at the end of the line with your company you need to be preparing to sell your [...]

By |2022-09-26T04:49:15-04:00October 10th, 2022|Sales, Strategic Management, Strategy, Succession Planning|
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5 Ways to Show Appreciation for Referrals

January - February, 2021                    Volume 18 -- Issue 99   So often small business owners, especially solo-preneurs,  tell me they don't need to do any marketing.   All their clients and customers come through referrals.  If so, 'Awesome!'.  That is great news.  They are your champions.  Think of them as your ambassadors.  Then, let them go out on their own and share reasons why others should call on you.  Their high praise usually comes at no charge to you.  But, how do you show appreciation for those referrals?  I'm assuming everyone does. [...]

By |2021-01-21T04:29:22-05:00January 21st, 2021|Customer Relationships, Marketing, Newsletter, Strategy|
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Basic SEO for Small Businesses – Don’t Get Lost in Google 

SEO for Small Businesses:  What’s it all about? To begin, we all want our websites to be found by potential customers.  SEO (Search Engine Optimization) is all about getting your site to rank higher for search queries (what people type into search engines). If you’re an interior designer in Phoenix, of course, you want to be on the first page of search results when someone searches “interior design firm Phoenix” or “Phoenix interior designer.”  Ideally, showing up in the first, second, or third position below the paid ads. The problem is, so does every other interior design firm in Phoenix. [...]

By |2020-04-15T18:30:46-04:00April 14th, 2020|Marketing, Strategic Planning, Strategy|
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Customer Service Tips – Keep Cool When Customers Get Hot

                                May - June, 2019                                 Volume 16 -  Issue 89 It’s definitely a no-brainer to understand that customers are the most important thing your small business has going for it.  Without them, there will be no sales, no revenues coming in, no cash flow and no profit.  Furthermore, there will be no satisfied customers to act as brand ambassadors for your company. How can we take better care of our customers?  [...]

By |2019-07-06T00:49:59-04:00July 6th, 2019|Customer Experience, Customer Relationships, Newsletter, Strategy|
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Control Your Marketing to Develop a Constant Stream of Customers

  Sometimes marketing can be a major mystery for small business owners.  It's often just one more part of the business you have to fit into your schedule.  To be effective, it is important to stay informed about current marketing tools and processes.  And, yes, all of this takes time.  Often it is time you really don't have to spare while you are running your business and dealing with each day's challenges. Understanding the best marketing messages and which channels will put you in front of prospects who will buy from you is critical.  But, maintaining control of marketing is [...]

By |2019-05-02T18:07:15-04:00May 2nd, 2019|Market Planning, Strategy|
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Being a Solo-preneur Can Be Dangerous! Beware of the Pitfalls.

Do you ever think about how being a solo-preneur can be dangerous?  Maybe you should.  I know that it is hard to consider when you don't have a business in a dangerous industry like manufacturing or construction. If your small business mostly involves working in your office alone, it doesn't seem dangerous at all.   But, there are pitfalls in all types of businesses.  Why else would our states demand workman's compensation donations to cover injuries received on the job? I've been doing some cleaning in my office recently.  No, not just dusting, vacuuming and emptying trash.  That stuff I do [...]

By |2017-11-02T18:10:12-04:00November 2nd, 2017|Growth, Strategy, Systems and Processes|
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Strategies for Change: Be Alert, Be Aware, Be Strategic

The world as we know it is coming to an end!  Sounds an awful lot like the childhood story, Chicken Little, doesn’t it?  Remember that story about Henny-Penny running around the barn yard telling everyone the sky is falling after some innocent thing fell on her head?  Definitely not a good strategy for dealing with change.  Unlike every other day, something new and different happened - something changed.  Strategies for change should be top of mind for every small business owner who is passionate about the success of their firm. Notice the key words in that first sentence are "...as [...]

By |2017-08-16T15:39:58-04:00June 20th, 2017|Strategic Management, Strategy, Trends|
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Your Unique Definition of Success – The Foundation of Your Small Business

'Designing Strategies' e-Newsletter Volume 14               Issue 77   Success – what does it mean?  From a quick Google search, Success is defined as either:  the accomplishment of an aim or purpose, or the attainment of popularity or profit.  Ask any small business owner or entrepreneur what they want to get from their start-up enterprise and odds are, they will respond with:  "Success.” or "I want to be successful."  Sounds about right, doesn't it? In reality, those answers are simply not enough.  What does success mean to you, as an individual, small business owner? [...]

By |2017-11-20T16:21:24-05:00June 2nd, 2017|Newsletter, Strategy, Strategy|
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Your Company Needs a Blog. Blogging is a Great Marketing Tool

Of course, your company needs a blog.  In our opinion, the answer would be a definite Yes!  Any company needs a blog for a number of reasons.  There are so many benefits to having a company blog.  "What benefits?" you might ask. Glad you asked - here are just a few. Blogs let companies of all types and sizes  connect with potential clients and build relationships. That is what is known as lead generation.  Blogs provide a platform that allows small businesses to 'show their stuff'.  Customers look online for a company to solve their problems.  They can find valuable [...]

By |2017-04-17T21:19:41-04:00April 17th, 2017|Marketing, Strategy|
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Grow Your Small Business By Adding and Empowering Employees

'Designing Strategies' eNewsletter Volume 14                     Issue 75   If a typical day at your small business involves staff waiting for you to come into the office so they can get your approval of progress on a project, it's not a good thing. If employees are standing in line to get access to you to answer questions, that's not good either. Odds are your firm is in Stagnant Stalemate mode. Your firm is not growing. It is not expanding. Staff can't accomplish anything because you have a death grip on control [...]

By |2017-01-28T02:49:34-05:00January 28th, 2017|Employees, Growth, Newsletter, Strategy|
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