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Social Media: What’s Your Twitter Philosophy?

I found this question about Twitter philosophy on the direct marketing blog of one of my best Twitter friends, @loisgeller. The question was at the very end of one of her recent posts and resonated with me immediately. Anyone who follows me on social media, or who reads my newsletter or blog, knows I strongly believe that anything of any importance begins with a plan. Business plan, strategic plan, marketing plan, social media plan, going to the mall or planting a garden. Nothing provides the focus and direction needed for success like a plan. Any good plan includes your overall philosophy or [...]

By |2016-12-29T19:05:32-05:00May 8th, 2011|Marketing, Social Media|
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Social Media Tips: What to Do and Not Do for Success

Social media is taking over the marketing scene at an extremely rapid pace. It is challenging to keep up with all of the social media tips, guidelines, and rules.  Often, business owners, entrepreneurs and their marketing staff jump into social media without taking the necessary time to research and evaluate their needs.  Hopefully, the following social media tips will help you put your small business marketing on track for success. Each social media platform is a bit different in terms of what you can post there or who the audience might be.  Taking the time to find the best platforms is [...]

By |2016-12-29T20:06:31-05:00February 15th, 2011|Marketing, Social Media, Strategic Planning|
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Social Media: Planning, Policies, Terms of Use and Legalese

'Designing Strategies' eNewsletter    July - August 2010                      Volume 7  -   Issue 34   What you can learn through social media participation is endless.   I saw a Tweet on Twitter recently that caught my attention. I linked to Jay Baer's 'Convince and Convert' blog to read a guest post by Indra Gardiner: Protecting Yourself from Social Media Lawsuits. The title caught my attention in a big way, like only the word lawsuit can. Gardiner referred to a recent PRSA Counselors Academy event where attorney Michael Lasky, of Davis & Gilbert law firm [...]

By |2017-01-31T01:01:30-05:00July 16th, 2010|Market Planning, Newsletter, Social Media, Strategy|
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