Terri-L-Maurer
For the Chinese translation, Click Here

Case studies from design industry professionals, from the smallest of firms to large, global organizations. Click on image - order your copy today!

8 Important Management Factors That Affect Small Businesses

'Designing Strategies' newsletter March - April, 2017            Volume 14  -  Issue 76   There are eight important management factors identified by Neil C. Churchill and Virginia L. Lewis in the Harvard Business Review.  They apply equally to any small business start up.  Four of the factors apply to the business owner.  The other four apply to the small business itself.  Their research noted factors that affect both the small business owner and the business entity itself.  Those factors are as follows: Important Management Factors for the Business Owner Personal and Business Goals Without specific, clear cut goals, a small business owner is aligned with failure.  With nothing specific to aim for, strategies and tactics can be pointed in too many [...]

Grow Your Small Business By Adding and Empowering Employees

'Designing Strategies' eNewsletter Volume 14                     Issue 75   If a typical day at your small business involves staff waiting for you to come into the office so they can get your approval of progress on a project, it's not a good thing. If employees are standing in line to get access to you to answer questions, that's not good either. Odds are your firm is in Stagnant Stalemate mode. Your firm is not growing. It is not expanding. Staff can't accomplish anything because you have a death grip on control over every little minute detail of operations. Give it up! You have become the bottleneck blocking our firm’s progress. It's time to give up some [...]

By | January 28th, 2017|Employees, Growth, Newsletter, Strategy|0 Comments

Trend Hunter’s Megatrends for 2017

'Designing Strategies' Newsletter November – December 2016                      Volume 13 – Issue 74   2016 is coming to its end and 2017 is emerging on the horizon just behind. Out with the old, in with whatever will be new. Baby New Year is trying on his sash for final alterations as Father Time shuffles to his finish line. I started off the day with an exclamation of “Egads, it’s almost December!” Thanksgiving is already behind us and a plethora of year end events and holidays are ahead. On the business side, we rush to get year-end expense reports turned in, collect – or delay – outstanding accounts receivables, put on holiday and year-end sales and get our financial books in order. In what [...]

By | November 28th, 2016|Newsletter, Strategy, Trends|0 Comments

Create a Small Business Bucket List to Get What You Want

'Designing Strategies' Newsletter September - October 2016                      Volume 13 -- Issue 73 Have any of you written a personal bucket list? A bucket list is pretty simple, it is just a list of things you want to do and places you want to see during your lifetime. It’s a matter of putting down in written form those hopes and dreams you don’t want to miss out on. Writing them down improves the likelihood they will actually become a part of your reality. Wait! How about creating a Small Business Bucket List for your firm? Interesting concept, no? Back in 2007, 'The Bucket List' movie came out. Jack Nicholson's character, Edward Cole, was filthy rich, a [...]

Small Business Growth: 5 Important Stages

'Designing Strategies' Newsletter July - Aug 2016                      Volume 13 -- Issue 72 Do you ever think about the stage, or phase, your small business enterprise is in, or has passed through? We are all aware of when our family members and friends birthdays are. We celebrate anniversaries, graduations and other of life's watershed moments. We celebrate in a big way with parties, gifts and major events to celebrate these great moments as we move through different stages of our lives. Small business growth stages aren't much different. It seems that our small businesses, into which we have poured our hearts, souls, time, energy and money, deserve at least the same milestone recognition. After all, it [...]

Strategic Planning According to Dilbert – Dilbert Asks: “Why Bother?”

'Designing Strategies' Newsletter May - June, 2016                      Volume 13 - Issue 71 One of my favorite comic strips is 'Dilbert' by Scott Adams. Day to day, Dilbert represents corporate America in a way that has never been done before in a syndicated comic strip. My take on the strip is Dilbert represents Generation X, dealing with management in a corporate world run by Baby Boomers.  He has all kinds of opinions, most of which are ignored by his supervisors.  Of course he would have an opinion on strategic planning and how effective it is - or isn't. He is frustrated on a daily basis by his superior, Pointy-haired Boss, and coworkers. Dilbert is often drawn [...]

Millennials – Quit Thinking About Them Coming – They’re he-re!

'Designing Strategies' Newsletter March - April 2016 Issue                       Volume 13 - Issue 70   Talk has been going on for the past ten years that 'soon' Millennials would become a major force in the marketplace and the workplace. In case you haven't notices, they're here. They are here in massive numbers – large and in charge. If you have not seriously worked on your marketing strategy for reaching them, you are way behind. They are here and in force. The leading edge of 76 million of them are now thirty-somethings with the ability to seriously flex their economic muscle on any industry. Millennials need your attention - now.  It doesn't matter if you are a [...]

Sustainable Small Business Growth in 2016 – 7 ‘Must-Haves’

'Designing Strategies' Newsletter January - February, 2016                      Volume 13 -- Issue 69 In order for your small business to be wildly… or mildly… successful, it is important to grow the company. A company that grows at a steady pace increases its chance of success. For some small businesses, growth will be successful. For other small businesses, their growth plan may be a complete failure. You might ask: “Why shouldn’t all companies on a growth path be successful?” That does seem logical, doesn’t it? However, without well developed planning and attention to details, you cannot assume that your, or any other company, can achieve sustainable small business growth. It seems that if a company is growing [...]

By | January 19th, 2016|Growth, Newsletter, Strategy|0 Comments

Holiday Season Marketing Strategies to Increase Year End Revenues

'Designing Strategies' Newsletter November - December, 2015                      Volume 12 -- Issue 68 It goes without saying that it is time to wish all of you the very happiest of holidays for 2015. We're entering the period of year-end holidays where families, friends and colleagues gather together in celebration. Our hearts are a little lighter - and more inclusive. Everyone is a little bit happier. We are a little more generous than the rest of the year, and treat each other better. Feasts are prepared, treasured family recipes are pulled out, decorations are hung and gift shopping marathons begin. It is the time of year to remember those who are not able to do all of those [...]

By | November 22nd, 2015|Marketing, Newsletter, Social Media|0 Comments

Today’s Customers Are NOT Your Father’s Customers

'Designing Strategies' Newsletter September – October 2015                     Volume 12 -- Issue 67 There have been various versions of the 'It's Not Your Father's (whatever)' on TV and in magazine and newspaper advertisements over the past few years. Ad Agencies must think we have yet to notice that things have changed and aren't the same as they were years ago. No surprises there. Of course things have changed. Almost everything has changed to some degree.  Today's customers are very different from those our parents dealt with in the past. Everything has changed.  Very few things are like they used to be.  Cars, clothing, homes, communication devices and the food we eat every day are not the [...]