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E-mail Marketing Still Effective in 2023

Does email marketing still work for marketing? Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn’t mean it’s not useful. Email still has power as a small business promotional tool. About 102.6 trillion emails are sent out every year.  Research claims an average user receives about 13 commercial emails in their inbox each day.  I don’t know about you, but I regularly get four or five times that number in my Inbox. Approximately 99% of people of all ages check their email [...]

By |2023-02-21T00:50:45-05:00February 21st, 2023|Market Planning, Marketing, Newsletter|
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3 Things Small Business Leaders Can Control

            July - August, 2022                         Volume 17 -- Issue 96   There are 3 things business leaders can control, even small business leaders.  Yes, even when it feels like the world is going to Hell in a handbasket. Honestly.  Right now, that is pretty hard to believe, isn’t it? It is no secret that much of the world as we knew it is out of control. Supply chain issues are creating havoc with our ability to run our businesses.  Shortages of everything from automobiles to baby formula, food products to building products and lumber are rampant.  Even shipping pallets that [...]

By |2022-07-30T03:36:13-04:00July 30th, 2022|Business Management, Newsletter, Strategic Management, Trends|
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Customers Stop Calling:10 Effective Tactics To Wake Them Up

                                  May - June, 2022                              Volume 18 - Issue 107 Have Your Customers stop calling?  Did you have a nice flow of new customers going for a while?  New prospects were calling regularly.  Your conversion rate was pretty high for turning prospects into buyers.  Then, nothing but ‘crickets’ or total silence.  Customers stopped calling! Your normal number of email inquiries and contacts calling drops then dwindles to a complete stop.  [...]

By |2022-06-07T21:48:25-04:00May 26th, 2022|Customers, Market Planning, Marketing, Newsletter|
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Mind-Blowing Qualities and Characteristics of Exceptional Employees

March - April, 2022                    Volume 17 -- Issue 94                       What are the mind-blowing qualities and characteristics of exceptional employees? Really think about it. Set company standards. When searching for top talent to join your team, it is crucial to watch for exceptional personal skills and characteristics. Recruiting and hiring top talent is something of a fine art.  Understand what mind-bowing employee characteristics are for your firm to recognize them in candidates. Your recruitment process will become stronger as  employee retention [...]

By |2022-05-05T21:13:01-04:00April 2nd, 2022|Employees, Leadership, Newsletter|
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The Future of Business Success – What Comes Next?

January-February 2022                 Volume 18 - Issue 105   Well, we have made it through 2020, 2021 and have begun trying to keep our small businesses afloat and maybe even growing in 2022.  Two full years of pandemic, lockdowns, limited socialization and more are behind us.  The question now is:  what’s next for the future of business success?  Needless to say, so much has already changed that it is a complex issue to grapple with.  Survival is no longer enough, thriving and growth are more ‘necessary’. Traditional systems and biz-think have already been left [...]

By |2022-05-05T20:47:29-04:00February 2nd, 2022|Business Management, Customer Relationships, Employees, Newsletter|
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Know-Like-Trust to Improve Prospect and Customer Conversion

                                 November - December 2021               Volume 17 - Issue 104   Build Your Know-Like-Trust Factors A number of times we have mentioned the Know-Like-Trust factor in our newsletters and in other articles on the 'Designing Strategies' blog.  These three important elements go a long way in creating a comfort zone for those already in, or considering, doing business with you.  One of the three being evident in your marketing helps, but combine all three and you have hit a [...]

By |2022-05-05T21:14:51-04:00November 22nd, 2021|Customer Relationships, Marketing, Newsletter, Strategic Planning|
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Opportunities are all around – be alert, aware and poised for action.

                       May - June, 2021                     Volume 17 - Issue 101   Everyone remembers that saying:  'If Life throws lemons at you, make lemonade.'  For those in the small business world, perhaps we might add:  "Create a business and sell some lemon based products."  During difficult times, disruptions to life occur and new needs facing consumers bubble to the top. But, opportunities are all around us, all the time. Those who are alert, aware and poised for action can turn those needs [...]

By |2022-02-07T02:39:59-05:00June 5th, 2021|COVID Business Survival, Innovation, Newsletter|
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Small Business Trends for 2021-2022

                      March - April, 2021               Volume 12 --  Issue 100   Small Business Trends for 2021: Time to Move Forward Hope, at least, has increased for seeing the end of The Pandemic Year(s) and a return to some form of normality.  Exactly when that might look like is still anyone’s guess.  Vaccines are being distributed around the world; more efficiently in some countries than others.  But, people are finding access to vaccines is moving a bit smoother than when they first launched. This Summer, [...]

By |2022-02-07T02:41:51-05:00March 31st, 2021|COVID Business Survival, Growth, Newsletter, Strategic Management, Success, Technology|
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5 Ways to Show Appreciation for Referrals

January - February, 2021                    Volume 18 -- Issue 99   So often small business owners, especially solo-preneurs,  tell me they don't need to do any marketing.   All their clients and customers come through referrals.  If so, 'Awesome!'.  That is great news.  They are your champions.  Think of them as your ambassadors.  Then, let them go out on their own and share reasons why others should call on you.  Their high praise usually comes at no charge to you.  But, how do you show appreciation for those referrals?  I'm assuming everyone does. [...]

By |2021-01-21T04:29:22-05:00January 21st, 2021|Customer Relationships, Marketing, Newsletter, Strategy|
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Impact Your Local Economy By Supporting Local Small Businesses

                                November - December, 2020                    Volume 17 --- Issue 98   Aannndddd... the pandemic continues.  Just as we started to see some economic recovery in the third quarter, another COVID uptick began.  Every time there is a new uptick, state leaders create new ways to lock down our world.  Small businesses that received no financial assistance or ability to open back up are feeling the pinch again.  We don't need to feel helpless and hopeless as [...]

By |2021-04-06T19:37:31-04:00November 30th, 2020|Newsletter, Strategy|
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