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Small Business Marketing on a Budget

People say they do their best thinking while in the shower or on a long walk. Some, like me, find their best ideas popping up while on the road driving. I know that might be a scary thought for any poor soul on the road at the same time I am... crazy woman driving with her mind in the clouds. I've been known to record forty-five minutes to an hour of ideas during a half hour trip to see a client. Rest assured, I am still alert enough to realize when some idiot is cutting into my lane. You can [...]

By |2016-12-27T19:38:47-05:00May 10th, 2014|Branding, Customer Experience, Marketing|
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The Contrarian Perspective: What You are Against?

Taking the contrarian perspective with your branding and marketing efforts is a creative way to get reader's attention.  It will work  for all of your advertisements, websites, social media postings, articles or blog.  While everyone else is blogging or writing articles on the same positive aspects of a topic, their work becomes part of the noise going out to potential customers.  Everything begins to sound the same.  Jargon, buzz words and catch phrases abound. The marketplace becomes immune to your same-old, same-old messages as you blend with everyone else. Taking a contrarian perspective can jolt attention back to you.  It can go a [...]

By |2016-12-27T20:00:44-05:00December 1st, 2013|Branding, Marketing|
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5 Things Google Will Not Do for You — Ever!

When you Google search your business, you will be surprised to see what  Google can do for you.  Google may reveal things like driving directions to your location.  They may also pull up related articles, websites and social media profiles about your firm.  But,  there are a few things, which Google - and other major search engines - won’t do for you, ever.  Let’s have a look at some of those things Google will not do.   5 Things Google Will Never Do for Your Business Tell people why are you in business A Google search will never be able to expose [...]

By |2016-12-27T20:13:42-05:00September 20th, 2013|Branding, Marketing|
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Give Your Company Recognition: Market For Unusual Holidays and Events

With Labor Day behind us, it occurred to me there won't be another holiday to celebrate until Thanksgiving rolls around at the end of November.  Nor will we have another regular holiday to tie into our marketing strategies for a couple of months.  Never fear!  There all kinds of official and unofficial recognitions, observations and celebrations scheduled for every month of the year.  Maybe it's time to give your company recognition. Types of Recognition and Observances Some 'special' days serve as reminders of health and wellness issues.  Others give a nod to some particular fruit or vegetable.  Yet others are just off the wall 'official anything [...]

By |2017-05-20T00:15:30-04:00September 3rd, 2013|Marketing, Strategy|
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Harness the Power of You!

There is a new series of Planter peanut commercials on the air entitled 'Harness the Power of the Peanut'.  An updated Mr. Peanut, complete with a new background voice over artist, plays the starring role in each commercial.  I caught one this evening on TV showing Mr. Peanut as a motivational speaker.  That tiny little peanut-sized character stands in front of an audience of convention attendees.   In a style ala Tony Robbins and other big name motivational speakers, he touts the values of the peanut  - protein and nutrients.  The audience, eyes glazed over in rapt attention, nod their [...]

By |2020-11-11T17:37:39-05:00August 14th, 2013|Market Planning, Strategy|
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Leverage Your LinkedIn Presence: 6 Quick, Easy Tips

LinkedIn is the most well known and used professional social media platform on the Internet today.  With more than 175 million  members, they claim that works out to just about 2 new members per second.  It has become the 'go to' site for anyone wishing to promote their business, look for new customers, look for a job or  for qualified employees.  Your LinkedIn presence can play an important role in your social media marketing plan. LinkedIn members span the globe, so building an international network of business contacts is ridiculously simple.  With both paid and free membership levels, it is short [...]

By |2016-12-27T23:38:35-05:00October 21st, 2012|Marketing, Social Media|
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The Human Side of Your Company – Show It

So many web sites for small businesses are just too generic and downright boring.  Nothing is there to make the company stand out. Nothing is there to encourage visitors who found the site to look around or buy, or ever come back again.  Nothing there to show the human side of your company.  In many cases,  these web sites are the only online marketing being done by a firm. It's hard to believe  their only marketing effort of the many Internet marketing channels available, presents their company, products or services as so, Vanilla.  Instead of presenting themselves as Rocky Road or Toasted Almond [...]

By |2016-12-27T23:41:24-05:00August 28th, 2012|Branding, Marketing|
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Marketing Tips From Experts in Nonprofit Fundraising

Anyone who watches late night TV is the recipient of numerous marketing messages from non-profits.     Each night, you can count on watching one or two infomercials created by experts in the area of fundraising and marketing for nonprofit organizations.  We watch strong, heartfelt messages delivered by people trying to raise money to save children or victims of natural disasters  Only the most hard-hearted can turn away from the captivating stories being told of the pain and destitution these people face. What if you could gain a significant advantage by using marketing tips from nonprofits? They use highly skilled and experienced fundraising [...]

By |2016-12-27T23:48:29-05:00August 6th, 2012|Marketing|
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5 Important Small Business Trends for 2012

'Designing Strategies' Newsletter May – June 2012                                         Volume 9 -- Issue 47 Important Small Business Trends for 2012 None of the financial, economic or trend forecasting experts seem able to clearly predict small business trends for 2012. Could it be that 2012 is destined to be pretty much like 2011? We all know how unpredictable last year was for business owners trying to plan for 2012 and beyond. 2011 was a year of ups and downs, advances and reversals, peaks [...]

By |2017-01-04T02:26:33-05:00May 16th, 2012|Customer Relationships, Marketing, Newsletter, Social Media|
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Tell Your Story – Make a Big Impression

One of the best ways to successfully market yourself, your product or your company is to tell your story.  Admit it, as a child, your fondest memories are of being curled up on Mom or Dad's, or Grandma's lap while they read you stories.  As they say, those were the best of times.  Times of closeness and relaxation. The older you got, the more adventure those story books contained.  As they read your favorite story - or a brand new story - the inflection of their voices made your mind go in new, exciting directions.   Your imagination took you to faraway [...]

By |2016-12-28T00:07:34-05:00May 9th, 2012|Marketing|
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