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Customer Buying Journey Stages | Small Business Sales and Marketing

                                            Efficient Marketing Through a Customer's Buying Journey Prospects find their way to your website for different reasons.  Not only for different reasons, but at different stages of their customer buying journey from beginning to end.  It's not enough to hope that customers will learn about your company and find their way to your website.  It is imperative to use the best marketing skills and tools available to help qualified prospects find their way to you. Whether you know [...]

By |2020-12-23T20:16:58-05:00December 10th, 2019|Customer Experience, Customer Relationships, Marketing, Sales|
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Efficient Marketing Tips for Small Business Growth

Highly Efficient Marketing Tips to Grow a Small Business   It's time to incorporate some highly efficient marketing tips into your firm's marketing plan.  Is your small business stalled or just not growing at a rate you think will get you where you want to be?  I'm not just talking about only for this year, but over next year or five years from now. Do you feel like you are moving forward, but in slow-grow mode?  Or, have you stagnated and been in the same situation for too long? The good news:  you are not alone. Far too often things [...]

By |2019-08-28T19:01:49-04:00August 27th, 2019|Market Planning, Marketing, Sales, Strategic Planning|
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How Visible and Easy to Find Is Your Small Business?

                                        July - August, 2019                                                                    Volume 16  --  Issue 90   If your small business can't seem to find, recruit and retain a constant stream of customers and clients, is it your own fault? It might just be. What steps have you taken to become more visible and [...]

By |2019-07-19T18:47:57-04:00July 17th, 2019|Branding, Marketing, Newsletter, Strategy|
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Control Your Marketing to Develop a Constant Stream of Customers

  Sometimes marketing can be a major mystery for small business owners.  It's often just one more part of the business you have to fit into your schedule.  To be effective, it is important to stay informed about current marketing tools and processes.  And, yes, all of this takes time.  Often it is time you really don't have to spare while you are running your business and dealing with each day's challenges. Understanding the best marketing messages and which channels will put you in front of prospects who will buy from you is critical.  But, maintaining control of marketing is [...]

By |2019-05-02T18:07:15-04:00May 2nd, 2019|Market Planning, Strategy|
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Social Media Marketing Research and Data Are Critical to Success

March - April 2019                    Volume 16 --  Issue 88 Remember when you were just a kid growing up?  Like everyone else, we all went through what our mothers fondly referred to as growth spurts.  Those were times when we seemed to grow faster and change more quickly than normal.  Social media seems to have been going through those types of  growth spurts as long as they have been in existence.  There is nothing sporadic about it for them.  It is always going on. Change seems to be a constant for those [...]

By |2019-03-29T00:25:10-04:00March 26th, 2019|Market Planning, Market Research, Newsletter, Social Media|
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Video Marketing Research – 2019 Data, Tips & Trends

January - February, 2019                    Volume 16 - Issue 87   We have been hearing about the increase in importance of video marketing for several years now.  It's been touted as 'The' thing all small businesses should be doing.  Why?  To better engage with our contacts and customers.  What better way to begin than with some video marketing research? Video marketing enables us to better explain how our product or service can solve a client's problem.  We can introduce ourselves and our companies to potential customers in a more personal way.  There [...]

By |2019-02-13T11:52:26-05:00January 28th, 2019|Market Planning, Market Research, Marketing|
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 How to Thank Customers With a Special Gift

November - December 2018          Volume 15 -- Issue 86     Time for Us to Thank Customers and Followers With a Special Gift So many things to do, so little time!  'That' time of year is upon us.  Yes, there will be tension and more than a little bit of stress, but make time to relax and enjoy the flurry of holidays coming your way.  I love this time of year because it makes me think more about all of my customers, not just the ones we are working with at the moment.  I reflect on [...]

By |2018-11-20T23:01:20-05:00November 20th, 2018|Customer Relationships, Marketing|
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Deal Quickly With Great Ideas. Don’t Let Brilliant Marketing Ideas Get Away.

Jump on That One Brilliant Marketing Idea     Do you deal quickly with that one brilliant marketing idea that crosses your desk – or flashes by on your laptop, tablet or smart phone?  Do you take some kind of immediate action to act quickly on great ideas? Or, do you just let them pass and totally forget about them? If an idea sounds like something that would work well for your small business, you certainly don’t want to lose it.   No Action Can Result in Loss of a Brilliant Marketing Idea Losing great marketing ideas is exactly what [...]

By |2018-03-05T22:56:11-05:00March 5th, 2018|Marketing, Strategy|
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Top Social Media Trends for 2018

Designing Strategies  eNewsletter Volume 15                          Issue 81 Social Media Trends Changed Many Times Over 20 Years Social media trends are constantly changing.  It is hard to believe, but back in 1997, social media was born.   Twenty years ago.  Two decades of digital socialization.   Can you even remember not having a social media presence?  In its earliest versions, it was meant to provide platforms for people to connect and 'be social'.  Today, a lot has changed through innovation and changes in technology.   Vast numbers of changes have occurred.  There are [...]

By |2018-01-28T02:52:39-05:00January 28th, 2018|Marketing, Newsletter, Social Media, Trends|
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Influences on Small Businesses for 2017: Competition & Customer Behaviors

'Designing Strategies' eNewsletter July - August, 2017               Volume 14     Issue 78   Any small business owner or manager who has been operating over the past ten years has experienced big time changes coming at them.  It is no secret that changes and external  influences on small businesses are a constant we need to prepare for.   Any not willing to do necessary zig-zagging required to change strategies or pivot on a dime may well be gone now.  We have been facing more than a few significant external changes, trying to stay afloat.  [...]

By |2017-10-23T00:12:35-04:00July 23rd, 2017|Customer Experience, Customer Relationships, Market Research, Strategy|
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