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Harness the Power of You!

There is a new series of Planter peanut commercials on the air entitled 'Harness the Power of the Peanut'.  An updated Mr. Peanut, complete with a new background voice over artist, plays the starring role in each commercial.  I caught one this evening on TV showing Mr. Peanut as a motivational speaker.  That tiny little peanut-sized character stands in front of an audience of convention attendees.   In a style ala Tony Robbins and other big name motivational speakers, he touts the values of the peanut  - protein and nutrients.  The audience, eyes glazed over in rapt attention, nod their [...]

By |2020-11-11T17:37:39-05:00August 14th, 2013|Market Planning, Strategy|
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Become a Brilliant Blogger

"Brilliant Blogs or Bust!"  was the title of a blog post that just jumped off the page at me.  OK, it was my computer monitor, but the title with its brilliant alliteration certainly caught my attention.  Any individual or business with a blog included  in their marketing plan wants to think that their musings become posts that readers will declare brilliant.   I want to become a brilliant blogger! Ideally, readers will find your posts brilliant enough to pass on to others, helping the blog postings to go viral, expanding your visibility exponentially.   The idea behind a business blog is to attract potential customers [...]

By |2016-12-29T00:42:12-05:00November 27th, 2011|Market Planning, Marketing|
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Branding: Put Your Best Foot Forward

In today's world of Internet marketing and social media, and a challenging economy, small businesses on tight budgets with no marketing staff have taken to doing their own marketing.  Many have never done the research and homework necessary to develop their company or personal brand.  Without a clearly defined brand, your company is just one of a growing list of competitors, with no clear way to stand out and catch customers' attention.  Branding is the basis of all marketing efforts. Why branding is so important A well developed brand will send a constant message through a variety of targeted marketing channels that rings with: "We're better [...]

By |2016-12-29T00:57:51-05:00October 17th, 2011|Branding, Market Planning, Marketing|
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Social Media Marketing Opportunity for Small Businesses

'Designing Strategies' Newsletter May - June 2011                      Volume 8 - Issue 40 Unless you were on the space shuttle or vacationing on a deserted island recently, you can't have missed the big news this week. LinkedIn.com, the most popular professional social media platform went public. They were the hottest buzz from the technology sector on Wall Street. With more than 100 million users, LinkedIn is more than ready for prime time. Yes, 100,000,000 users, which is a somewhat modest number when compared to other social media giants like Facebook and [...]

By |2017-01-11T08:36:10-05:00May 15th, 2011|Market Planning, Newsletter, Social Media|
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Profile Customers With Laser Accuracy for Marketing Success

Far too many small businesses lack real focus when it comes to precisely who their customers are.  They have not taken the time to really think about who their customers are or what they need.  Perhaps they think it's too difficult or too much trouble to figure out. Maybe they simply miss the importance of profiling customers.  Not everyone is a perfect customer for you - you need to accurately profile customers to get to your ideal customer base.  Identify your target customers through accurate profiling. It is important to develop one or more detailed customer profiles or personas for your market planning.  Why [...]

By |2016-12-29T19:56:17-05:00February 28th, 2011|Market Planning, Marketing|
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Marketing Research: Critical to Find Your Way to Success

Characteristics of failed businesses include lack of sufficient funding, lack of planning and lack of a vision of where and how owners want the business to grow and succeed. Statistics show only one in three new business start-ups survive beyond the first two years. Those with sufficient financing and a clear direction enjoy a much greater chance for success.  Another important missing piece of the business success puzzle is marketing research. Have you reached a plateau or stumbling block in your business and are not sure how to get past it to move to the next level? Some very basic [...]

By |2016-12-30T00:41:34-05:00August 30th, 2010|Market Planning, Marketing|
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Social Media: Planning, Policies, Terms of Use and Legalese

'Designing Strategies' eNewsletter    July - August 2010                      Volume 7  -   Issue 34   What you can learn through social media participation is endless.   I saw a Tweet on Twitter recently that caught my attention. I linked to Jay Baer's 'Convince and Convert' blog to read a guest post by Indra Gardiner: Protecting Yourself from Social Media Lawsuits. The title caught my attention in a big way, like only the word lawsuit can. Gardiner referred to a recent PRSA Counselors Academy event where attorney Michael Lasky, of Davis & Gilbert law firm [...]

By |2017-01-31T01:01:30-05:00July 16th, 2010|Market Planning, Newsletter, Social Media, Strategy|
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Prepare Marketing Strategy for Outside Influences on Your Small Business

'Designing Strategies' eNewsletter  January - February 2008            Volume 5 -- Issue 20   The 2007 Fortune 'Top 100 Best Companies to Work For' is out. Once again, several of our own have made that coveted list.  Milliken ranked 92nd , Herman Miller ranked  96th and Sherwin Williams was ranked 98th on the list.  Milliken  provides extensive hours each year for professional training of its staff, having an on-site fitness center, and allowing for telecommuting.  It was recognized for having a diverse workforce: 40% of their employees are minorities and 39% are women. They also have a strong nondiscrimination policy. Herman Miller was cited for their job [...]

By |2017-02-18T03:19:27-05:00January 18th, 2008|Market Planning, Marketing, Newsletter, Strategy|
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Prepare for a Mass Migration of Baby Boomers Toward Retirement

'Designing Strategies' Newsletter May - June 2007               Volume 4 - Issue 16   A crucial business facet that can be affected by the mass migration of Baby Boomers toward retirement is your company's market share and sales volume. If your business has been built over the years through contacts and influence with people of this age demographic, you may soon see that valued network disappearing. Your sales volume and market share may well disappear with them. If you are gambling on continued success based on an existing and static group of customers, you could be in for a [...]

By |2017-02-24T03:07:03-05:00May 24th, 2007|Generations, Market Planning, Newsletter, Strategy|
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