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E-mail Marketing Still Effective in 2023

Does email marketing still work for marketing? Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn’t mean it’s not useful. Email still has power as a small business promotional tool. About 102.6 trillion emails are sent out every year.  Research claims an average user receives about 13 commercial emails in their inbox each day.  I don’t know about you, but I regularly get four or five times that number in my Inbox. Approximately 99% of people of all ages check their email [...]

By |2023-02-21T00:50:45-05:00February 21st, 2023|Market Planning, Marketing, Newsletter|
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Customers Stop Calling:10 Effective Tactics To Wake Them Up

                                  May - June, 2022                              Volume 18 - Issue 107 Have Your Customers stop calling?  Did you have a nice flow of new customers going for a while?  New prospects were calling regularly.  Your conversion rate was pretty high for turning prospects into buyers.  Then, nothing but ‘crickets’ or total silence.  Customers stopped calling! Your normal number of email inquiries and contacts calling drops then dwindles to a complete stop.  [...]

By |2022-06-07T21:48:25-04:00May 26th, 2022|Customers, Market Planning, Marketing, Newsletter|
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Ten Small Business Survival Tactics: Let’s Fight COVID-19 Together!

                                              March-April 2020                    Volume 17 -- Issue 94   Why are small business survival tactics important right now?  Some of us have slowly begun to breathe again following the 2008-09 Recession aftermath.  People were working again and spending again.  Sales and projects  are at all time highs for most small businesses.  Unemployment is - or was until a week or so ago - at an all-time low. Then, our [...]

By |2021-11-22T03:25:04-05:00March 23rd, 2020|Customer Relationships, Market Planning, Marketing, Newsletter|
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Efficient Marketing Tips for Small Business Growth

Highly Efficient Marketing Tips to Grow a Small Business   It's time to incorporate some highly efficient marketing tips into your firm's marketing plan.  Is your small business stalled or just not growing at a rate you think will get you where you want to be?  I'm not just talking about only for this year, but over next year or five years from now. Do you feel like you are moving forward, but in slow-grow mode?  Or, have you stagnated and been in the same situation for too long? The good news:  you are not alone. Far too often things [...]

By |2019-08-28T19:01:49-04:00August 27th, 2019|Market Planning, Marketing, Sales, Strategic Planning|
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Control Your Marketing to Develop a Constant Stream of Customers

  Sometimes marketing can be a major mystery for small business owners.  It's often just one more part of the business you have to fit into your schedule.  To be effective, it is important to stay informed about current marketing tools and processes.  And, yes, all of this takes time.  Often it is time you really don't have to spare while you are running your business and dealing with each day's challenges. Understanding the best marketing messages and which channels will put you in front of prospects who will buy from you is critical.  But, maintaining control of marketing is [...]

By |2019-05-02T18:07:15-04:00May 2nd, 2019|Market Planning, Strategy|
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Social Media Marketing Research and Data Are Critical to Success

March - April 2019                    Volume 16 --  Issue 88 Remember when you were just a kid growing up?  Like everyone else, we all went through what our mothers fondly referred to as growth spurts.  Those were times when we seemed to grow faster and change more quickly than normal.  Social media seems to have been going through those types of  growth spurts as long as they have been in existence.  There is nothing sporadic about it for them.  It is always going on. Change seems to be a constant for those [...]

By |2019-03-29T00:25:10-04:00March 26th, 2019|Market Planning, Market Research, Newsletter, Social Media|
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Video Marketing Research – 2019 Data, Tips & Trends

January - February, 2019                    Volume 16 - Issue 87   We have been hearing about the increase in importance of video marketing for several years now.  It's been touted as 'The' thing all small businesses should be doing.  Why?  To better engage with our contacts and customers.  What better way to begin than with some video marketing research? Video marketing enables us to better explain how our product or service can solve a client's problem.  We can introduce ourselves and our companies to potential customers in a more personal way.  There [...]

By |2019-02-13T11:52:26-05:00January 28th, 2019|Market Planning, Market Research, Marketing|
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Content Marketing:  What It Is and What It Can Do For Your Small Business in 2017

The hot buzz word in online marketing for the past several years has been Content Marketing.  OK, technically it is two words.  Content marketing has grown right alongside social media.  “Fine,” you say.  “What the heck is Content Marketing and how does it affect me or my small business?" Fair enough.  Let’s start off with a definition of Content Marketing to clarify what it is and then move on to what it can do for you.  According to the Content Marketing Institute (CMI), this article defines content marketing and what it is all about: “Content marketing is a marketing technique [...]

By |2017-03-01T03:09:17-05:00February 6th, 2017|Market Planning, Marketing|
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How Well Is Your Website Working for Your Small Business?

'Designing Strategies' Newsletter January - February 2015                Volume 12 -- Issue 63 How Well Is Your Website Working? Small business owners who have been around more than ten years remember well the days of high-cost printed marketing pieces. Small businesses spent hundreds, if not thousands, of dollars for design and printing of glossy company brochures. Unfortunately, most of them became obsolete almost as soon as the ink was dry. Storage rooms had boxes full of outdated and unusable brochures and other marketing materials. The slightest change rendered those expensive, impressive pieces useless. Maybe the company changed location and the [...]

By |2017-01-08T05:58:22-05:00January 8th, 2015|Branding, Market Planning, Marketing, Newsletter|
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Focused Planning for Success: 5 Important Steps

  Focused planning is a key component for every successful business. Business planning, strategic planning, marketing plans and  short term project plans count.  Even succession planning and retirement planning are important.  In whatever format,  all  focused plans include clear direction to a company’s efforts to succeed. Those who regularly read our 'Designing Strategies' newsletter and blog know that I am an avid believer in planning for success.  I am convinced that the planning process is the most important thing business leaders and managers can do to assure achieving their unique vision of success.   Here are five important steps that need [...]

By |2016-12-27T19:08:29-05:00November 27th, 2014|Business Planning, Market Planning, Strategic Planning, Strategy|
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