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Disgruntled Customers: The Rapidly Rising Cost For Small Businesses

'Designing Strategies' Newsletter July – August 2012                                        Volume 9 – Issue 48 The Rapidly Rising Cost of Disgruntled Customers Sometimes, it is difficult put your arms around actual costs related to losing a customer.  But, the fact remains the impact on your bottom line can be significant. It is common knowledge that holding existing customers is less expensive than courting new ones. There is a good chance dissatisfied customers won’t bother to say goodbye, or tell you why they are unhappy. [...]

By |2017-01-04T03:04:48-05:00July 16th, 2012|Customer Experience, Customer Relationships, Employees, Newsletter|
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Analyze Your Systems From Right in the Trenches

'Designing Strategies' eNewsletter November-December 2010                     Volume 7 --  Issue 37 Welcome to our new newsletter! Welcome to the new, electronic version of the 'Designing Strategies' newsletter brought to you bi-monthly by Maurer Consulting Group. Our newsletter came to your Inbox as an e-mail attachment for the past five years. We decided it was time for us to get with the times and create a better mousetrap to better serve you, our readers. The publication will continue as a one-page, bi-monthly piece with content on topics ranging from strategic planning to business [...]

By |2017-02-03T02:16:50-05:00November 20th, 2010|Employees, Leadership, Newsletter, Strategic Management|
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High Quality Employees: Trends in Hiring Policies and Practices

'Designing Strategies' eNewsletter September - October  2010                       Volume 7  -  Issue 35   Remember not long ago when job candidates were in control and employers were on the more challenging side of the equation?  Candidates could play a number of potential employers against each other, trying to get the best deal. That was the norm then, but not so much now.  The pendulum seems to have swung back to favoring those doing the hiring.  Things have really changed in a short period of time, haven't they?  One thing that has not changed [...]

By |2017-01-31T01:51:34-05:00September 25th, 2010|Employees, Newsletter, Strategic Management, Trends|
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Who Comes First: Employees or Customers?

There is an ongoing difference of opinions on the key component of business success: employees or customers. Some say it's all about the customers. From my viewpoint, it is that 'chicken or the egg' theory: Which came first? I have to give employees the nod. An employee is the first contact a potential customer has with your product or service.  Their first experience with your company may be the receptionist who answers the telephone or greets them as they enter your place of business. It could be a delivery person, or a maintenance person who shovels snow from your front [...]

By |2016-12-30T01:25:23-05:00August 29th, 2010|Employees|
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Leverage Your Human Resources to Achieve Optimal Success

'Designing Strategies' eNewsletter May - June 2010                                   Volume 7 - Issue 33   How are you feeling about the performance of your employees?  What have you done to assure that employees have the support needed to do their jobs optimally?    If you spend too much time in hand-holding mode, constantly forced to intervene with employees who can't seem to get or stay on track, that's not a good thing.  If running around, putting out fires is a normal day for you, it's time to [...]

By |2017-01-30T23:59:54-05:00May 25th, 2010|Employees, Growth, Newsletter, Strategic Management|
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Recognize the Inside Community of Your Small Business

'Designing Strategies' newsletter  November- December 2009            Volume 6 - Issue 30   Let me take this opportunity to send out my very best wishes to each of you as we enter the busy and exciting holiday season.  Those who have adapted to survive these very turbulent economic times have much to be thankful for. Businesses that looked to the future and did what was necessary to be poised for growth as we work our way through an uncertain economy have much to be thankful for.  Those who shared ideas and tactics with fellow industry members should be thanked for their open hearts and generosity. Personally, I am thankful for [...]

By |2017-02-13T03:34:30-05:00November 19th, 2009|Employees, Newsletter, Strategy|
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How to Keep Your Company on Track During Major Disruptions

'Designing Strategies' eNewsletter November - December 2008               Volume 5 - Issue 25   Regardless if you agree we are in the midst a full-fledged recession, or headed for a massive depression, there is enough major disruption occurring for almost any business. Consumers' purse strings are drawn tight.  There is much less spending, or at least far more cautious spending. Projects on the drawing board are being relegated to the back burner. Life has definitely become more interesting and challenging for business leaders, their employers, suppliers and customers.  The question is:  How can your leadership and managers keep your company on track? [...]

By |2017-02-21T05:37:34-05:00November 21st, 2008|Employees, Leadership, Newsletter|
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Diversity in the Workplace – Where Does Your Company Stand on This Issue?

 'Designing Strategies' newsletter  November - December 2007               Volume 4  Issue 19   Where does your organization stand on diversity in the workplace?  Not long ago, all a small business owner or leader had to be concerned with was the Employment Non-Discrimination Act that protects workers based on race, gender and religion. Then, the Americans with Disabilities Act addressed making more of the workplace accessible to those with disabilities.  Today, Congress is considering discriminatory practices in the workplace against groups like gays, lesbians and transsexuals and followers of various religions. How do your company policies and culture stack [...]

By |2017-03-07T03:27:51-05:00November 18th, 2007|Employees, Leadership, Newsletter|
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Prepare for a Mass Migration of Baby Boomers Toward Retirement

'Designing Strategies' Newsletter May - June 2007               Volume 4 - Issue 16   A crucial business facet that can be affected by the mass migration of Baby Boomers toward retirement is your company's market share and sales volume. If your business has been built over the years through contacts and influence with people of this age demographic, you may soon see that valued network disappearing. Your sales volume and market share may well disappear with them. If you are gambling on continued success based on an existing and static group of customers, you could be in for a [...]

By |2017-02-24T03:07:03-05:00May 24th, 2007|Generations, Market Planning, Newsletter, Strategy|
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Changing Generations in the Workplace Will Present Challenges

'Designing Strategies' Newsletter March - April 2007               Volume 4 - Issue 15   Did you ever have an advertisement catch your eye and deliver its message on the spot?  Then, it sticks in your mind long after you've closed the magazine or turned off the television.  Ads like this make marketing folks beam. These are the things that make great advertising. Just the other day, a Toshiba copier ad caught my eye. The ad features a gray haired Baby Boomer CFO, neatly attired in a navy pinstriped three piece suit and wing tips. He was shown [...]

By |2017-02-24T03:09:42-05:00March 28th, 2007|Employees, Generations, Newsletter, Strategic Planning|
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