Renew Customer Relationships: Time for Your Business to Spring Forward

Tax season is behind us here in the US -- to my mind, the most depressing part of any year.  I look forward to the coming of Spring and all things invigorating and motivational. Our bizarre Ohio weather has taken us through sunshine and warm temperatures,  rain showers, thunderstorms and even a bit of snow, all in a little over a week.   I look out now at overcast skies and dropping temperatures and yet see bright yellow daffodils and forsythia bushes in bloom  and  a few tiny green leaves starting to pop on the trees.  It's time for small business [...]

By |2016-12-29T19:14:29-05:00April 20th, 2011|Customer Experience, Marketing|

Customer Service Policies: Avoid These 3 Deadly Words

Do the first words you hear from a customer service representative send a chill up your spine?  "It's our policy...." is a clear sign the company is in dire need of a customer service policy reassessment.  I just know that whatever comes after those three chilling words will not be good news from my point of view.  Nor will it endear me to the company or build the loyalty that comes from a satisfied customer. "It's our policy..." immediately alerts me that the company cares nothing at all about me as a customer or what my situation might be.  It also shows me [...]

By |2016-12-29T23:12:42-05:00December 31st, 2010|Customer Experience|

Customer Experiences: Are You Chasing Customers Away?

Are you chasing customers away? I recently developed a seminar on the topic of improving customer experiences, so the topic is top of mind for me. My mental radar is on High for recognizing bad... no, make that miserable... examples of customer service and experiences. I wish I could say there are equal amounts of good and bad customer service and experiences, but sadly, the bad greatly outnumber the good, and even the mediocre. Everyone claims to provide exceptional customer experiences, but it isn't true by a long shot. A friend recently stopped by a family style restaurant with a [...]

By |2016-12-30T00:48:13-05:00August 30th, 2010|Customer Experience|

Customer Experiences and Service: Become a Customer-Focused Operation

'Designing Strategies' eNewsletter  May - June 2009                Volume 6 - Issue 28   Designing Ways To Survive Turbulent Times Are you looking for ways to survive these turbulent times?  Trying to get designers into your showroom, or help a distributor attract new customers? We have a number of continuing education programs on a variety of business topics specifically suited for the issues we’re all facing.  New topics now being presented include “Develop Your On-line Presence”  and “Move Your Firm's Customer Experience to WOW!”  Other presentations on industry trends and topics like generational diversity – designing for the generations, marketing and selling to the generations or recruiting [...]

Changing Consumer Behaviors in Recessionary Times: Shopping, Buying and Spending

'Designing Strategies' eNewsletter  March - April l 2009               Volume 6 - Issue 27   Is everyone ready for a new ‘normal’?  Like it or not, recessionary times are affecting customer behaviors in major ways.  Changing consumer behaviors are certainly a big part of what will become our new Normal.  Now is the best time to focus on strategies to address these issues, as well as your marketing strategies.  According to a recent article by Marla Matzer Rose in The Columbus Dispatch, that is exactly what we can expect from this economy. And, it is likely [...]

How Loyal Are Your Customers? Building Better Customer Relationships

'Designing Strategies' eNewsletter  July - August 2008               Volume 5 l-- Issue 23 Do you assume that because some of your customers come back to you that they trust you and can be considered loyal customers?  Do they trust you to do what is in their best interests and meet their needs? Are you sure? My husband recently returned from a week of leadership training at the Disney Institute in Orlando. Prior to their arrival, the folks at Disney did a pre-training survey of this Fortune 500 company's customers. Until they arrived at the Disney Institute, the [...]

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