Designing Strategies: The Blog
Holidays are a natural time for most businesses to do some serious marketing. Those are times of the year when everyone is inundated with marketing on all fronts: newspapers, magazines, TV, radio, billboards, catalogs, on-line banner ads, e-mail. You name it, there is some form of holiday advertising at every turn.
While holidays are natural times for us to get our marketing machines going, they are also times when customers hit that enough is enough wall. With excessive levels of marketing going on, it is easy for your marketing efforts to be buried under the deluge.
What can you do to get noticed and not lost among all the deals, offers and discounts? How can you be sure to get customers’ attention? Declare your own holiday! Best of all, declare it on some obscure day when competition from others will be virtually non-existent.
April is coming quickly with all the holidays surrounding Easter and Spring. But, following close behind in May, according to http://www.holidayinsights.com , are Loyalty Day on the 1st, Lumpy Rug Day on the 3rd and on the 10th you can celebrate Clean Up Your Room Day. Can you wrap a creative marketing effort around one of those? If not, check out their web site for more unique, and a few pretty bizarre holidays.
Or, create one of your own. I read somewhere that a design firm once declared ‘Pull Your Couch Out’ day, urging customers to rearrange their furniture without the couch being against a wall. It garnered some attention, not only from clients, but even got some press coverage as well. Put your creativity hat on and start planning that holiday now.
What unique holiday events have you created for your own marketing efforts? Please share them with us below.